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Original Articles

Dissociating the effects of attention and contingency awareness on evaluative conditioning effects in the visual paradigm

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Pages 217-243 | Published online: 24 Jun 2011

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (18)

Eva Walther, Katarina Blask, Georg Halbeisen & Christian Frings. (2019) An action control perspective of evaluative conditioning. European Review of Social Psychology 30:1, pages 271-310.
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Tobias Heycke, Sarah Gehrmann, Julia M. Haaf & Christoph Stahl. (2018) Of two minds or one? A registered replication of Rydell et al. (2006). Cognition and Emotion 32:8, pages 1708-1727.
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Katarina Blask, Eva Walther & Christian Frings. (2017) Ignorance reflects preference: the influence of selective ignoring on evaluative conditioning. Journal of Cognitive Psychology 29:8, pages 939-948.
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Katarina Blask, Eva Walther & Christian Frings. (2017) When congruence breeds preference: the influence of selective attention processes on evaluative conditioning. Cognition and Emotion 31:6, pages 1127-1139.
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Cristina Zogmaister, Marco Perugini & Juliette Richetin. (2016) Motivation modulates the effect of approach on implicit preferences. Cognition and Emotion 30:5, pages 890-911.
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Georg Halbeisen & Eva Walther. (2015) Dual-task interference in evaluative conditioning: Similarity matters!. The Quarterly Journal of Experimental Psychology 68:10, pages 2008-2021.
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Bertram Gawronski & Derek G. V. Mitchell. (2014) Simultaneous conditioning of valence and arousal. Cognition and Emotion 28:4, pages 577-595.
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Madelijn Strick, Rob W. Holland, Rick B. van Baaren, Ad van Knippenberg & Ap Dijksterhuis. (2013) Humour in advertising: An associative processing model. European Review of Social Psychology 24:1, pages 32-69.
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Daniël Lakens, Daniel A. Fockenberg, Karin P. H. Lemmens, Jaap Ham & Cees J. H. Midden. (2013) Brightness differences influence the evaluation of affective pictures . Cognition and Emotion 27:7, pages 1225-1246.
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M. E. Le Pelley, G. Calvini & R. Spears. (2013) Learned predictiveness influences automatic evaluations in human contingency learning. The Quarterly Journal of Experimental Psychology 66:2, pages 217-228.
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Sarah R. Davies, Wael El-Deredy, Elizabeth H. Zandstra & Isabelle Blanchette. (2012) Evidence for the role of cognitive resources in flavour–flavour evaluative conditioning. The Quarterly Journal of Experimental Psychology 65:12, pages 2297-2308.
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MarcellaL. Woud, EniS. Becker & Mike Rinck. (2011) Induction of implicit evaluation biases by approach–avoidance training: A commentary on Vandenbosch and De Houwer (this issue). Cognition and Emotion 25:7, pages 1331-1338.
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Klaus Fiedler & Christian Unkelbach. (2011) Evaluative conditioning depends on higher order encoding processes. Cognition and Emotion 25:4, pages 639-656.
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Anne Gast & Klaus Rothermund. (2011) What you see is what will change: Evaluative conditioning effects depend on a focus on valence. Cognition and Emotion 25:1, pages 89-110.
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Kristy R. R. Lascelles & Graham C. L. Davey. (2006) Successful differential evaluative conditioning using simultaneous and trace conditioning procedures in the picture–picture paradigm. The Quarterly Journal of Experimental Psychology 59:3, pages 482-492.
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Jan De Houwer, Frank Baeyens & Andy P. Field. (2005) Associative learning of likes and dislikes: Some current controversies and possible ways forward. Cognition and Emotion 19:2, pages 161-174.
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Articles from other publishers (53)

Lea M. Sperlich & Christian Unkelbach. (2022) When do people learn likes and dislikes from co-occurrences? A dual-force perspective on evaluative conditioning. Journal of Experimental Social Psychology 103, pages 104377.
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Laurent Waroquier, Marlène Abadie & Zoltan Dienes. (2020) Distinguishing the role of conscious and unconscious knowledge in evaluative conditioning. Cognition 205, pages 104460.
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Yael Ecker & Yoav Bar-Anan. (2019) Sensory preconditioning of evaluation requires accurate memory of the co-occurrence between the neutral stimuli. Journal of Experimental Social Psychology 85, pages 103886.
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Florian Kattner & C. Shawn Green. (2019) Enhanced early visual processing after evaluative conditioning. Acta Psychologica 197, pages 1-9.
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Olivier Corneille & Christoph Stahl. (2018) Associative Attitude Learning: A Closer Look at Evidence and How It Relates to Attitude Models. Personality and Social Psychology Review 23:2, pages 161-189.
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Oulmann Zerhouni, Katrijn Houben, Jonathan El Methni, Nikki Rutte, Edgar Werkman & Reinout W. Wiers. (2019) I didn’t feel like drinking, but I guess why: Evaluative conditioning changes on explicit attitudes toward alcohol and healthy foods depends on contingency awareness. Learning and Motivation 66, pages 1-12.
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Oulmann Zerhouni & Johan Lepage. (2018) “Paint It Black”. Journal of Individual Differences 39:4, pages 196-203.
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Anne Gast. (2018) A Declarative Memory Model of Evaluative Conditioning. Social Psychological Bulletin 13:3.
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Christian Unkelbach & Sabine Förderer. (2018) A Model of Attribute Conditioning. Social Psychological Bulletin 13:3.
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Bertram Gawronski & Galen V. Bodenhausen. (2018) Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model. Social Psychological Bulletin 13:3.
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David S. March, Micheal A. Olson & Russell H. Fazio. (2018) The Implicit Misattribution Model of Evaluative Conditioning. Social Psychological Bulletin 13:3.
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Eva Walther, Georg Halbeisen & Katarina Blask. (2018) What You Feel Is What You See: A Binding Perspective on Evaluative Conditioning. Social Psychological Bulletin 13:3.
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Kazuya Inoue & Nobuya Sato. (2017) Valuation of Go Stimuli or Devaluation of No-Go Stimuli? Evidence of an Increased Preference for Attended Go Stimuli Following a Go/No-Go Task. Frontiers in Psychology 8.
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Juyoen Hur, Alexandru D. Iordan, Howard Berenbaum & Florin Dolcos. (2016) Emotion–attention interactions in fear conditioning: Moderation by executive load, neuroticism, and awareness. Biological Psychology 121, pages 213-220.
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Jena A. Shaw, Evan M. Forman, Hallie M. Espel, Meghan L. Butryn, James D. Herbert, Michael R. Lowe & Chantal Nederkoorn. (2016) Can evaluative conditioning decrease soft drink consumption?. Appetite 105, pages 60-70.
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Anne Gast & Florian Kattner. (2016) Single-trial evaluative conditioning can be moderated by instructed forgetting. Learning & Behavior 44:3, pages 260-269.
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Răzvan Jurchiş & Adrian Opre. (2015) Unconscious Learning of Cognitive Structures with Emotional Components: Implications for Cognitive Behavior Psychotherapies. Cognitive Therapy and Research 40:2, pages 230-244.
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I. Blanchette, V. Treillet & S. R. Davies. (2015) Affective learning in adults with intellectual disability: an experiment using evaluative conditioning. Journal of Intellectual Disability Research 60:3, pages 263-273.
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Florian Kattner & C. Shawn Green. (2015) Cue competition in evaluative conditioning as a function of the learning process. Acta Psychologica 162, pages 40-50.
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Natascha Loebnitz & Klaus G. Grunert. (2015) Evaluative Conditioning of Food Technologies. Psychology & Marketing 32:7, pages 725-741.
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Steven Sweldens, Olivier Corneille & Vincent Yzerbyt. (2014) The Role of Awareness in Attitude Formation Through Evaluative Conditioning. Personality and Social Psychology Review 18:2, pages 187-209.
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Julien Bouy, Arielle Syssau & Nathalie Blanc. (2014) Le Conditionnement Évaluatif : un effet polymorphe interprété au sein d’une approche intégrative à multiples processus. L’Année psychologique 114:01, pages 125-172.
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Julien Bouy, Arielle Syssau & Nathalie Blanc. (2014) Le Conditionnement Évaluatif : un effet polymorphe interprété au sein d’une approche intégrative à multiples processus. L’Année psychologique Vol. 114:1, pages 125-172.
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Jonathan Dedonder, Olivier Corneille, Denis Bertinchamps & Vincent Yzerbyt. (2013) Overcoming Correlational Pitfalls. Social Psychological and Personality Science 5:2, pages 250-257.
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Sabine Förderer & Christian Unkelbach. (2013) The moderating role of attribute accessibility in conditioning multiple specific attributes. European Journal of Social Psychology 44:1, pages 69-81.
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Marco Perugini, Cristina Zogmaister, Juliette Richetin, Andrew Prestwich & Robert Hurling. (2013) Changing Implicit Attitudes by Contrasting the Self with Others. Social Cognition 31:4, pages 443-464.
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Mihaela Chraif, Ciprian Caius Tudor & Mihai Aniţei. (2013) The Influence of Musical Rhythms on Consumer Buyer Behavior of Retail Gadget Products. Procedia - Social and Behavioral Sciences 78, pages 642-647.
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Anne Gast, Bertram Gawronski & Jan De Houwer. (2012) Evaluative conditioning: Recent developments and future directions. Learning and Motivation 43:3, pages 79-88.
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Robert Balas & Bertram Gawronski. (2012) On the intentional control of conditioned evaluative responses. Learning and Motivation 43:3, pages 89-98.
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Katarina Blask, Eva Walther, Georg Halbeisen & Rebecca Weil. (2012) At the crossroads: Attention, contingency awareness, and evaluative conditioning. Learning and Motivation 43:3, pages 99-106.
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Felicia M. Miller & Chris T. Allen. (2011) How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands. Journal of Consumer Psychology 22:3, pages 443-452.
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Florian Kattner, Wolfgang Ellermeier & Paniz Tavakoli. (2012) Both trace and delay conditioning of evaluative responses depend on contingency awareness. Learning and Motivation 43:1-2, pages 35-47.
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Bertram Gawronski & Eva Walther. (2012) What do memory data tell us about the role of contingency awareness in evaluative conditioning?. Journal of Experimental Social Psychology 48:3, pages 617-623.
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Clémentine Bry, Evelyne Treinen, Olivier Corneille & Vincent Yzerbyt. (2011) Eye'm lovin' it! The role of gazing awareness in mimetic desires. Journal of Experimental Social Psychology 47:5, pages 987-993.
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Eva Walther, Rebecca Weil & Tina Langer. (2011) Why Do We Like the iPhone? The Role of Evaluative Conditioning in Attitude Formation. Social and Personality Psychology Compass 5:7, pages 473-486.
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Ian Zimmerman, Christopher Redker & Bryan Gibson. (2011) The role of faith in intuition, need for cognition and method of attitude formation in implicit–explicit brand attitude relationship strength. Journal of Consumer Psychology 21:3, pages 290-301.
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Eva Walther, Irena Ebert & Katrin Meinerling. (2011) Does Cue competition reduce conditioned liking of brands and products?. Psychology & Marketing 28:5, pages 520-538.
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Eva Walther, Tina Langer, Rebecca Weil & Melina Komischke. (2011) Preferences surf on the currents of words: Implicit verb causality influences evaluative conditioning. European Journal of Social Psychology 41:1, pages 17-22.
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Gerd BohnerNina Dickel. (2011) Attitudes and Attitude Change. Annual Review of Psychology 62:1, pages 391-417.
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Martijn Veltkamp, Ruud Custers & Henk Aarts. (2010) Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is cold. Journal of Consumer Psychology 21:1, pages 49-56.
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Jonathan Dedonder, Olivier Corneille, Vincent Yzerbyt & Toon Kuppens. (2010) Evaluative conditioning of high-novelty stimuli does not seem to be based on an automatic form of associative learning. Journal of Experimental Social Psychology 46:6, pages 1118-1121.
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Madelijn Strick, Rob W. Holland, Rick B. van Baaren & Ad van Knippenberg. (2009) The puzzle of joking: Disentangling the cognitive and affective components of humorous distraction. European Journal of Social Psychology 40:1, pages 43-51.
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Ap DijksterhuisHenk Aarts. (2010) Goals, Attention, and (Un)Consciousness. Annual Review of Psychology 61:1, pages 467-490.
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Kirsten I. Ruys & Diederik A. Stapel. (2009) Learning to like or dislike by association: No need for contingency awareness. Journal of Experimental Social Psychology 45:6, pages 1277-1280.
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Henning Gibbons. (2009) Evaluative priming from subliminal emotional words: Insights from event-related potentials and individual differences related to anxiety. Consciousness and Cognition 18:2, pages 383-400.
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K. Carrie Armel, Carmen Pulido, John T. Wixted & Andrea A. Chiba. (2009) The smart gut: Tracking affective associative learning with measures of “liking”, facial electromyography, and preferential looking. Learning and Motivation 40:1, pages 74-93.
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T. Klucken, S. Kagerer, J. Schweckendiek, K. Tabbert, D. Vaitl & R. Stark. (2009) Neural, electrodermal and behavioral response patterns in contingency aware and unaware subjects during a picture–picture conditioning paradigm. Neuroscience 158:2, pages 721-731.
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O. Corneille, V.Y. Yzerbyt, G. Pleyers & T. Mussweiler. (2009) Beyond awareness and resources: Evaluative conditioning may be sensitive to processing goals. Journal of Experimental Social Psychology 45:1, pages 279-282.
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Patrik N. Juslin & Daniel Västfjäll. (2008) Emotional responses to music: The need to consider underlying mechanisms. Behavioral and Brain Sciences 31:5, pages 559-575.
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