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Cognition and Emotion Volume 24, 2010 - Issue 6
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Incidental moods, source likeability, and persuasion: Liking motivates message elaboration in happy people

Robert C. Sinclair Laurentian University, Sudbury, Ontario, CanadaCorrespondence[email protected]
,
Sean E. Moore University of Alberta-Augustana Campus, Camrose, Alberta, Canada
,
Melvin M. Mark Pennsylvania State University, University Park, Pennsylvania, USA
,
Alexander S. Soldat Idaho State University, Pocatello, Idaho, USAView further author information
&
Carrie A. Lavis DISTIL Interactive Ltd., Ottawa, Ontario, Canada
Pages 940-961 | Received 28 Jul 2008, Accepted 23 Apr 2009, Published online: 15 Sep 2009

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Diane B. Francis, Elise M. Stevens, Seth M. Noar & Laura Widman. (2019) Public Reactions to and Impact of Celebrity Health Announcements: Understanding the Charlie Sheen Effect. Howard Journal of Communications 30:5, pages 479-494.
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Linwan Wu & Taylor Jing Wen. (2019) Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements. International Journal of Advertising 38:2, pages 296-315.
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Juhi Gahlot Sarkar, Abhigyan Sarkar & S. Sreejesh. (2022) Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues. Information Technology & People 36:2, pages 532-563.
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GuoQiong Ivanka Huang, IpKin Anthony Wong, Xiling Xiong & Kefu Yi. (2022) Hotel brand equity and online reviews on social commerce intention: A cross-level identification process. International Journal of Hospitality Management 105, pages 103267.
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Yongwoog Andrew Jeon. (2022) Let me transfer you to our AI-based manager: Impact of manager-level job titles assigned to AI-based agents on marketing outcomes. Journal of Business Research 145, pages 892-904.
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Liangdong Lu, Weijian Jiang, Jia Xu & Fei Wang. (2022) The Importance of Project Description to Charitable Crowdfunding Success: The Mediating Role of Forwarding Times. Frontiers in Psychology 13.
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Saurabh Singh, Robert Hisrich & Xiaowei Guo. 2022. Artisan and Handicraft Entrepreneurs. Artisan and Handicraft Entrepreneurs 185 193 .
Levi R. Baker & James K. McNulty. (2019) The Relationship Problem Solving (RePS) Model: How Partners Influence One Another to Resolve Relationship Problems. Personality and Social Psychology Review 24:1, pages 53-77.
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Christopher J. Carpenter. (2015) A Meta-Analysis of the ELM's Argument Quality × Processing Type Predictions. Human Communication Research 41:4, pages 501-534.
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Yu-Ting Chang, Hueiju Yu & Hsi-Peng Lu. (2015) Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research 68:4, pages 777-782.
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Noam Karsh & Tal Eyal. (2015) How the Consideration of Positive Emotions Influences Persuasion: The Differential Effect of Pride Versus Joy. Journal of Behavioral Decision Making 28:1, pages 27-35.
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Rene Ziegler. 2014. 287 355 .
Bo Feng & Hairong Feng. (2012) Examining Cultural Similarities and Differences in Responses to Advice. Communication Research 40:5, pages 623-644.
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Rene ZieglerMichael Diehl. (2011) Mood and Multiple Source Characteristics: Mood Congruency of Source Consensus Status and Source Trustworthiness as Determinants of Message Scrutiny. Personality and Social Psychology Bulletin 37:8, pages 1016-1030.
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