Citations (8)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (4)
Manuel Palencia-Lefler. (2020) Film music in advertising: An intertextual approach. Journal of Marketing Communications 26:5, pages 457-474.
Read now
Read now
Adam Trainer. (2017) From Snake Pits to Ballrooms: class, race and early rock’n’roll in Perth. Continuum 31:2, pages 216-229.
Read now
Read now
Sally J. McMillan & Courtney C. Childers. (2017) A Decade of Change and the Emergence of Digital Media: Analysis of Trade Press Coverage of the Advertising Industry, 2005–2014. Journal of Interactive Advertising 17:1, pages 51-64.
Read now
Read now
Corliss Thornton & Janée Burkhalter. (2015) Must be the Music: Examining the Placement Effects of Character-Brand Association and Brand Prestige on Consumer Brand Interest within the Music Video Context. Journal of Promotion Management 21:1, pages 126-141.
Read now
Read now
Articles from other publishers (4)
Jiabao Duan. (2022) Analysis of Coca-cola's Characteristics and Financial Indicators. BCP Business & Management 34, pages 946-954.
Crossref
Crossref
Devika Vashisht. (2022) Art of using music-product congruence and lyrics in radio-ads. Arts and the Market 12:2, pages 118-132.
Crossref
Crossref
Janée N. Burkhalter, Carolyn Folkman Curasi, Corliss G. Thornton & Naveen Donthu. (2017) Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic. Journal of Brand Management 24:2, pages 140-160.
Crossref
Crossref
Laurie Murphy, Andrea Schurmann & Gianna Moscardo. 2013. Music Business and the Experience Economy. Music Business and the Experience Economy
153
174
.