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Original Articles

Higher Education as a Market: A problem or solution?

Pages 85-94 | Published online: 25 Aug 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (40)

Nick Turnbull. (2022) JUSTIFYING UNIVERSITIES: CONFLICT AND COMPROMISE IN POLITICAL FORMS OF WORTH IN THE UK. British Journal of Educational Studies 70:6, pages 677-692.
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Elizabeth Bronwen Knight. (2022) The homogenisation of prospectuses over the period of massification in the UK. Journal of Marketing for Higher Education 32:1, pages 19-36.
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Angela Towers & Neil Towers. (2020) Re-evaluating the postgraduate students’ course selection decision making process in the digital era. Studies in Higher Education 45:6, pages 1133-1148.
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Jane Andrews, Robin Clark & Graeme Knowles. (2019) From opportunity to reality: transition into engineering education, trauma or transformation?. European Journal of Engineering Education 44:6, pages 807-820.
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David Menendez Alvarez-Hevia & Steven Naylor. (2019) Conceptualising routes to employability in higher education: the case of education studies. Journal of Education and Work 32:4, pages 407-419.
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Ambreen Shahnaz & Samina Amin Qadir. (2019) Conflicting debates about marketization of higher education: Pakistani universities as a case in point. Cogent Arts & Humanities 6:1.
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Elizabeth Nixon, Richard Scullion & Robert Hearn. (2018) Her majesty the student: marketised higher education and the narcissistic (dis)satisfactions of the student-consumer. Studies in Higher Education 43:6, pages 927-943.
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Qionglei Yu, Yousra Asaad, Dorothy A. Yen & Suraksha Gupta. (2018) IMO and internal branding outcomes: an employee perspective in UK HE. Studies in Higher Education 43:1, pages 37-56.
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Emma Winter & Chris Chapleo. (2017) An exploration of the effect of servicescape on student institution choice in UK universities. Journal of Further and Higher Education 41:2, pages 187-200.
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Monika Schatz, Ana Popovic & Fred Dervin. (2017) From PISA to national branding: exploring Finnish education®. Discourse: Studies in the Cultural Politics of Education 38:2, pages 172-184.
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Lu Guan, Michael Cole & Frank Worthington. (2016) University students’ unions: changing functions, a UK and comparative perspective. Studies in Higher Education 41:12, pages 2095-2109.
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Niraj Kumar. (2016) Finding a plausible option for revitalising agricultural higher education in India: a systematic review. Journal of Higher Education Policy and Management 38:6, pages 676-689.
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Husni Kharouf, Harjit Sekhon & Sanjit Kumar Roy. (2015) The components of trustworthiness for higher education: a transnational perspective. Studies in Higher Education 40:7, pages 1239-1255.
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Francisco Esteban Bara. (2014) Without you none of this would have happened: a consideration of university teaching. Teaching in Higher Education 19:7, pages 747-757.
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Grace Karram. (2014) A futile search for values and pedagogy? A discursive analysis of the marketing messages of branch-campuses in higher education hubs. Compare: A Journal of Comparative and International Education 44:2, pages 274-296.
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Stavros Kalafatis & Lesley Ledden. (2013) Carry-over effects in perceptions of educational value. Studies in Higher Education 38:10, pages 1540-1561.
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Yiqiong Zhang & Kay L. O'Halloran. (2013) ‘Toward a global knowledge enterprise’: university websites as portals to the ongoing marketization of higher education. Critical Discourse Studies 10:4, pages 468-485.
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Christine Daymon & Kathy Durkin. (2013) The impact of marketisation on postgraduate career preparedness in a high skills economy. Studies in Higher Education 38:4, pages 595-612.
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Jane Hemsley-Brown. (2011) Market heal thyself: the challenges of a free market in higher education. Journal of Marketing for Higher Education 21:2, pages 115-132.
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Mark Murphy. (2011) Troubled by the past: history, identity and the university. Journal of Higher Education Policy and Management 33:5, pages 509-517.
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Anthony Lowrie & Jane Hemsley-Brown. (2011) This thing called marketisation. Journal of Marketing Management 27:11-12, pages 1081-1086.
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Rohit Varman, Biswatosh Saha & Per Skålén. (2011) Market subjectivity and neoliberal governmentality in higher education. Journal of Marketing Management 27:11-12, pages 1163-1185.
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Cláudia Simões & Ana Maria Soares. (2010) Applying to higher education: information sources and choice factors. Studies in Higher Education 35:4, pages 371-389.
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Mark Murphy. (2009) Bureaucracy and its limits: accountability and rationality in higher education. British Journal of Sociology of Education 30:6, pages 683-695.
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Mike Molesworth, Elizabeth Nixon & Richard Scullion. (2009) Having, being and higher education: the marketisation of the university and the transformation of the student into consumer. Teaching in Higher Education 14:3, pages 277-287.
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MollyN.N. Lee. (2008) Restructuring higher education: public–private partnership. Journal of Asian Public Policy 1:2, pages 188-198.
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Derek Portwood. (2007) Can work‐based learning add to the research inventory of higher education? The case of collaborative research. Research in Post-Compulsory Education 12:3, pages 279-290.
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Denton Marks. (2007) The Unsettled Meaning of Undergraduate Education in a Competitive Higher Education Environment. Higher Education in Europe 32:2-3, pages 173-183.
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Victoria Bruce. (2006) Markets and higher education: a regime of truth?. Irish Educational Studies 25:2, pages 141-154.
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Sandra Fisher. (2006) Does the ‘Celtic Tiger’ society need to debate the role of higher education and the public good?. International Journal of Lifelong Education 25:2, pages 157-172.
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Mike Molesworth & Richard Scullion. (2005) The impact of commercially promoted vocational degrees on the student experience. Journal of Higher Education Policy and Management 27:2, pages 209-225.
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Arthur Morgan, Norah Jones & Karen Fitzgibbon. (2004) Critical reflections on the development of a foundation degree. Research in Post-Compulsory Education 9:3, pages 353-370.
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Barry Stierer & Maria Antoniou. (2004) Are there distinctive methodologies for pedagogic research in higher education?. Teaching in Higher Education 9:3, pages 275-285.
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Judy Szekeres . (2004) The invisible workers. Journal of Higher Education Policy and Management 26:1, pages 7-22.
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Glauco De Vita & Peter Case. (2003) Rethinking the internationalisation agenda in UK higher education. Journal of Further and Higher Education 27:4, pages 383-398.
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Laurie Lomas. (2002) Does the Development of Mass Education Necessarily Mean the End of Quality?. Quality in Higher Education 8:1, pages 71-79.
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Articles from other publishers (58)

Christopher MaidmentGavin Parker. (2023) An understanding gap? Planning education in a time of change: a response to Taylor and Close. Town Planning Review 94:3, pages 255-270.
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Carlos Siu Lam. (2020) Informal industry–university partnership in gaming education and research: a case study in Macao. Asian Education and Development Studies 11:1, pages 118-129.
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Morgan R. Clevenger, Cynthia J. MacGregor & Paul Sturm. 2021. Partnership Motives and Ethics in Corporate Investment in Higher Education. Partnership Motives and Ethics in Corporate Investment in Higher Education 433 466 .
Oya Tamtekin Aydin. 2021. Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization. Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization 306 325 .
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Trevor Omoruyi & Grażyna Rembielak. (2019) RELATIONSHIP MARKETING AND ITS ROLE IN THE EXPERIENCE OF INTERNATIONAL STUDENTS IN THE UNITED KINGDOM HIGHER EDUCATION INSTITUTIONS. Acta Scientiarum Polonorum. Oeconomia 18:4, pages 69-76.
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Phoebe Wong, Peggy M.L. Ng, Daisy Lee & Regan Lam. (2019) Examining the impact of perceived source credibility on attitudes and intentions towards taking advice from others on university choice. International Journal of Educational Management 34:4, pages 709-724.
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F. Robert Buchanan. (2019) International student perceptions of experience in the West. Journal of International Education in Business 12:2, pages 147-166.
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Elizabeth Knight. (2019) Massification, Marketisation and Loss of Differentiation in Pre-Entry Marketing Materials in UK Higher Education. Social Sciences 8:11, pages 304.
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Marcus A. Henning, Yan Chen, Sanya Ram & Phillipa Malpas. (2019) Describing the Attributional Nature of Academic Dishonesty. Medical Science Educator 29:2, pages 577-581.
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Manuel Lillo-Crespo & M. Cristina Sierras-Davó. 2019. Values of the University in a Time of Uncertainty. Values of the University in a Time of Uncertainty 231 240 .
John Bradley. (2018) Integrity in higher education marketing and misleading claims in the university prospectus: what happened next…and is it enough?. International Journal for Educational Integrity 14:1.
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Nigel Martin Healey. (2017) The Optimal Global Integration–Local Responsiveness Tradeoff for an International Branch Campus. Research in Higher Education 59:5, pages 623-649.
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Maryam Safari & Lee David Parker. (2017) Transitioning business school accounting from binary divide to unified national system. Journal of Management History 23:3, pages 337-367.
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Nathan S Foote. (2017) Beyond studentification in United States College Towns: Neighborhood change in the knowledge nodes, 1980–2010. Environment and Planning A: Economy and Space 49:6, pages 1341-1360.
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Riina Koris, Anders Örtenblad & Triinu Ojala. (2016) From maintaining the status quo to promoting free thinking and inquiry: Business students’ perspective on the purpose of business school teaching. Management Learning 48:2, pages 174-186.
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Hélène de Burgh-Woodman. 2017. Accelerated Opportunity Education Models and Practices. Accelerated Opportunity Education Models and Practices 1 33 .
Cui BianCui Bian. 2017. International Students in French Universities and Grandes Écoles: A Comparative Study. International Students in French Universities and Grandes Écoles: A Comparative Study 57 97 .
Francisco Esteban. (2016) Standing at a hinge of history: what today’s universities can learn from past philosophies of higher education. The Australian Educational Researcher 43:5, pages 629-641.
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Francisco Esteban & Juan Luis Fuentes. (2015) La educación universitaria virtual: una reflexión en torno al cultivo de las virtudes. Teoría de la Educación. Revista Interuniversitaria 27:1, pages 103-118.
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Glorija Sarkane & Biruta Sloka. (2015) Factors Influencing the Choice of Higher Education Establishment for Marketing Strategies of Higher Education. Economics and Business 27:1.
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Ruth Taylor & Damian De Luca. (2014) Theory to practice: Canalside Studio, a case study. Higher Education, Skills and Work-based Learning 4:1, pages 5-16.
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Ming Lim & Peter Svensson. (2013) Embedding critique in the university: a new role for critical marketing education?. Journal of Applied Research in Higher Education 5:1, pages 32-47.
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J. Subramanian, V. R. Anderson, K. C. Morgaine & W. M. Thomson. (2013) The importance of ‘student voice’ in dental education. European Journal of Dental Education 17:1, pages e136-e141.
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William E. Becker & Robert K. Toutkoushian. 2013. Higher Education: Handbook of Theory and Research. Higher Education: Handbook of Theory and Research 323 376 .
Davydd J Greenwood. (2012) Doing and learning action research in the neo-liberal world of contemporary higher education. Action Research 10:2, pages 115-132.
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Daniel H. Nickolai, Steve G. Hoffman & Mary Nell Trautner. (2012) Can a Knowledge Sanctuary also be an Economic Engine? The Marketization of Higher Education as Institutional Boundary Work. Sociology Compass 6:3, pages 205-218.
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Christopher Allen Stachowski. 2012. The Management and Leadership of Educational Marketing: Research, Practice and Applications. The Management and Leadership of Educational Marketing: Research, Practice and Applications 137 157 .
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Tanya Fitzgerald. 2012. Hard Labour? Academic Work and the Changing Landscape of Higher Education. Hard Labour? Academic Work and the Changing Landscape of Higher Education 1 22 .
Samuel M. Natale & Caroline Doran. (2011) Marketization of Education: An Ethical Dilemma. Journal of Business Ethics 105:2, pages 187-196.
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Chris Chapleo. (2011) Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?. Journal of Brand Management 18:6, pages 411-422.
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Christopher Allen Stachowski. (2011) Educational Marketing: A Review and Implications for Supporting Practice in Tertiary Education. Educational Management Administration & Leadership 39:2, pages 186-204.
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Niharika Gaan. (2017) Development of Emotional Labour Scale in Indian Context. Vision: The Journal of Business Perspective 15:1, pages 41-48.
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Narayanan T. Ramachandran. (2010) Marketing framework in higher education. International Journal of Educational Management 24:6, pages 544-556.
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Jane Hemsley‐Brown & Izhar Oplatka. (2010) Market orientation in universities. International Journal of Educational Management 24:3, pages 204-220.
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Dennis Chung Sea Law. (2010) Quality assurance in post‐secondary education. Quality Assurance in Education 18:1, pages 64-77.
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Rod Beecham. (2009) Teaching quality and student satisfaction: nexus or simulacrum?. London Review of Education.
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A Abid & A Usoro. 2008. Higher Education in the Twenty-First Century. Higher Education in the Twenty-First Century 163 176 .
Paul Gibbs. (2008) Marketers and educationalists – two communities divided by time?. International Journal of Educational Management 22:3, pages 269-278.
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Abel Usoro & Abbas Abid. (2008) Conceptualising Quality E-Learning in Higher Education. E-Learning and Digital Media 5:1, pages 75-88.
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Charles Madden. 2007. The Routledge Companion to Nonprofit Marketing. The Routledge Companion to Nonprofit Marketing 280 296 .
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Panikkos Constanti & Paul Gibbs. (2004) Higher education teachers and emotional labour. International Journal of Educational Management 18:4, pages 243-249.
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