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Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2023) The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries. Journal of Marketing Communications 29:8, pages 770-795.
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Douglas Rhein & Brian Phillips. (2022) American international students’ motivation to study abroad in Thailand. Globalisation, Societies and Education 0:0, pages 1-16.
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Marta Retamosa, Angel Millán & Juan A. García. (2022) The journey towards finding your favourite university. A segmentation study based on selection criteria. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Grace K. S. Ho,Rob Law,. (2022) Marketing Strategies in the Decision-Making Process for Undergraduate Choice in Pursuit of Hospitality and Tourism Higher Education: The Case of Hong Kong. Journal of Hospitality & Tourism Education 34:2, pages 124-136.
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Maryse Gille, Romain Moulignier & Klara Kövesi. (2022) Understanding the factors influencing students’ choice of engineering school. European Journal of Engineering Education 47:2, pages 245-258.
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Martin K. Jones & Yin Zhang. (2021) Pathway choices by Chinese students on business Masters degrees. Journal of Education for Business 96:4, pages 203-209.
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Fabian Koenings, Giovanni Di Meo & Silke Uebelmesser. (2020) University rankings as information source: do they play a different role for domestic and international students?. Applied Economics 52:59, pages 6432-6447.
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Chiharu Nanayakkara, William Yeoh, Alvin Lee & Alireza Moayedikia. (2020) Deciding discipline, course and university through TOPSIS. Studies in Higher Education 45:12, pages 2497-2512.
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Giovanni Azzone & Mara Soncin. (2020) Factors driving university choice: a principal component analysis on Italian institutions. Studies in Higher Education 45:12, pages 2426-2438.
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Tri D. Le, Linda J. Robinson & Angela R. Dobele. (2020) Understanding high school students use of choice factors and word-of-mouth information sources in university selection. Studies in Higher Education 45:4, pages 808-818.
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Sanja Mitić & Dušan Mojić. (2020) Student choice of higher education institutions in a post-transitional country: evidence from Serbia. Economic Research-Ekonomska Istraživanja 33:1, pages 3509-3527.
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Niccolo Durazzi. (2019) The political economy of high skills: higher education in knowledge-based labour markets. Journal of European Public Policy 26:12, pages 1799-1817.
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Amanda Bridget Mwenda, Miriam Sullivan & Ann Grand. (2019) How do Australian universities market STEM courses in YouTube videos?. Journal of Marketing for Higher Education 29:2, pages 191-208.
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Soujata Rughoobur-Seetah. (2019) Factors affecting students’ choices of tertiary institutions in small island developing economies. Quality in Higher Education 25:2, pages 117-132.
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Myroslava Hladchenko & Hans Vossensteyn. (2019) Ukrainian students’ choice of university and study programme: means–ends decoupling at the state level. Quality in Higher Education 25:2, pages 133-154.
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Louna Al Hallak, Rami M. Ayoubi, Alfredo Moscardini & Mohamed Loutfi. (2019) A system dynamic model of student enrolment at the private higher education sector in Syria. Studies in Higher Education 44:4, pages 663-682.
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Tri D. Le, Angela R. Dobele & Linda J. Robinson. (2019) Information sought by prospective students from social media electronic word-of-mouth during the university choice process. Journal of Higher Education Policy and Management 41:1, pages 18-34.
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Hiba K. Massoud & Rami M. Ayoubi. (2019) Do flexible admission systems affect student enrollment? Evidence from UK universities. Journal of Marketing for Higher Education 29:1, pages 84-101.
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Kieran Balloo. (2018) In-depth profiles of the expectations of undergraduate students commencing university: a Q methodological analysis. Studies in Higher Education 43:12, pages 2251-2262.
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Helen Haywood & Richard Scullion. (2018) ‘It’s quite difficult letting them go, isn’t it?’ UK parents’ experiences of their child’s higher education choice process. Studies in Higher Education 43:12, pages 2161-2175.
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Carla Sá & Orlanda Tavares. (2018) How student choice consistency affects the success of applications in Portuguese higher education. Studies in Higher Education 43:12, pages 2148-2160.
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Orlando Troisi, Mara Grimaldi, Francesca Loia & Gennaro Maione. (2018) Big data and sentiment analysis to highlight decision behaviours: a case study for student population. Behaviour & Information Technology 37:10-11, pages 1111-1128.
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Melissa James-MacEachern. (2018) A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice. Journal of Marketing for Higher Education 28:2, pages 247-265.
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Lewis T. O. Cheung. (2018) A segmentation analysis of participants’ preferences in the selection of an ecotourism-training course. Journal of Ecotourism 17:2, pages 123-139.
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Héctor Cebolla-Boado, Yang Hu & Yasemin Nuhoḡlu Soysal. (2018) Why study abroad? Sorting of Chinese students across British universities. British Journal of Sociology of Education 39:3, pages 365-380.
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Thor-Erik Sandberg Hanssen & Terje Andreas Mathisen. (2018) Exploring the Attractiveness of a Norwegian Rural Higher Education Institution Using Importance-Performance Analysis. Scandinavian Journal of Educational Research 62:1, pages 68-87.
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Kieran Balloo, Regina Pauli & Marcia Worrell. (2017) Undergraduates’ personal circumstances, expectations and reasons for attending university. Studies in Higher Education 42:8, pages 1373-1384.
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Richard McManus, Janet Haddock-Fraser & Peter Rands. (2017) A methodology to understand student choice of higher education institutions: the case of the United Kingdom. Journal of Higher Education Policy and Management 39:4, pages 390-405.
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Rille Raaper. (2017) Tracing assessment policy discourses in neoliberalised higher education settings. Journal of Education Policy 32:3, pages 322-339.
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Darija Bartkute. (2017) Lithuanian students’ choice of university: a consumer value approach. European Journal of Higher Education 7:2, pages 173-187.
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Emma Winter & Chris Chapleo. (2017) An exploration of the effect of servicescape on student institution choice in UK universities. Journal of Further and Higher Education 41:2, pages 187-200.
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Richard Rutter, Fiona Lettice & John Nadeau. (2017) Brand personality in higher education: anthropomorphized university marketing communications. Journal of Marketing for Higher Education 27:1, pages 19-39.
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Lu Guan, Michael Cole & Frank Worthington. (2016) University students’ unions: changing functions, a UK and comparative perspective. Studies in Higher Education 41:12, pages 2095-2109.
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Lewis Ting On Cheung, Lincoln Fok & Gloria Rui Gou. (2016) Students' academic performance in environmental studies: an empirical study of different groups of secondary school graduates. International Research in Geographical and Environmental Education 25:3, pages 211-225.
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P. Daniel Chen & Patricia A. Simpson. (2015) Does Personality Matter? Applying Holland's Typology to Analyze Students' Self-Selection into Science, Technology, Engineering, and Mathematics Majors. The Journal of Higher Education 86:5, pages 725-750.
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Stephen Wilkins & Jeroen Huisman. (2015) Factors affecting university image formation among prospective higher education students: the case of international branch campuses. Studies in Higher Education 40:7, pages 1256-1272.
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Shasha Teng & Kok Wei Khong. (2015) An Exploratory Investigation of Study-Abroad Online Information Cues. Journal of Teaching in International Business 26:3, pages 177-196.
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Mehmet Kabak & Metin Dağdeviren. (2014) A hybrid MCDM approach to assess the sustainability of students’ preferences for university selection. Technological and Economic Development of Economy 20:3, pages 391-418.
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S Irani, Y K Dwivedi & M D Williams. (2014) Analysing factors affecting the choice of emergent human resource capital. Journal of the Operational Research Society 65:6, pages 935-953.
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Kirsi-Mari Kallio & Tomi J. Kallio. (2014) Management-by-results and performance measurement in universities – implications for work motivation. Studies in Higher Education 39:4, pages 574-589.
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Dennis Beach & Goran Puaca. (2014) Changing higher education by converging policy-packages: education choices and student identities. European Journal of Higher Education 4:1, pages 67-79.
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Tony Woodall, Alex Hiller & Sheilagh Resnick. (2014) Making sense of higher education: students as consumers and the value of the university experience. Studies in Higher Education 39:1, pages 48-67.
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W.M. To, Jane W.Y. Lung, Linda S.L. Lai & T.M. Lai. (2014) Destination choice of cross-border Chinese students: an importance-performance analysis. Educational Studies 40:1, pages 63-80.
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Stavros Kalafatis & Lesley Ledden. (2013) Carry-over effects in perceptions of educational value. Studies in Higher Education 38:10, pages 1540-1561.
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Katrin Obermeit. (2012) Students' choice of universities in Germany: structure, factors and information sources used. Journal of Marketing for Higher Education 22:2, pages 206-230.
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Jane Hemsley-Brown. (2012) ‘The best education in the world’: reality, repetition or cliché? International students' reasons for choosing an English university. Studies in Higher Education 37:8, pages 1005-1022.
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Andy Adcroft. (2011) The motivations to study and expectations of studying of undergraduate students in business and management. Journal of Further and Higher Education 35:4, pages 521-543.
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YvonneJ. Moogan. (2011) An analysis of school pupils’ (with low social economic status) perceptions of university, regarding programmes of study. Educational Studies 37:1, pages 1-14.
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Michael
J. Roszkowski & Scott Spreat. (2010) Weighing the difference: the validity of multiplicative and subtractive approaches to item weights in an instrument assessing college choice decisions. Journal of Marketing for Higher Education 20:2, pages 209-239.
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David Brown & Barbara Sen. (2010) The Undergraduate Prospectus as a Marketing Tool for Academic Libraries. New Review of Academic Librarianship 16:2, pages 160-191.
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Judy Szekeres. (2010) Sustaining student numbers in the competitive marketplace. Journal of Higher Education Policy and Management 32:5, pages 429-439.
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Fernando Angulo, Albena Pergelova & Josep Rialp. (2010) A market segmentation approach for higher education based on rational and emotional factors. Journal of Marketing for Higher Education 20:1, pages 1-17.
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Cláudia Simões & Ana
Maria Soares. (2010) Applying to higher education: information sources and choice factors. Studies in Higher Education 35:4, pages 371-389.
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Richard Taulke‐Johnson. (2010) Queer decisions? Gay male students’ university choices. Studies in Higher Education 35:3, pages 247-261.
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Josep Gallifa. (2009) An Approach to Find Out Students’ Motives and Influences on Their Selection of Studies and University: Results from six years of continuous institutional research in a multi‐campus system in Spain. Tertiary Education and Management 15:2, pages 173-191.
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Senga Briggs & Alex Wilson. (2007) Which university? A study of the influence of cost and information factors on Scottish undergraduate choice. Journal of Higher Education Policy and Management 29:1, pages 57-72.
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Matthew D. Deeg, Amy L. Boone, Anna Chen & Trey Shirley. Why honors?: a qualitative investigation and taxonomy of student motivations for enrolling in honors programs. Studies in Higher Education 0:0, pages 1-15.
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