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Articles

Constructing a national higher education brand for the UK: positional competition and promised capitals

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Anh Ngoc Quynh Phan. (2024) Vietnamese doctoral students’ imaginative geographies of their destination countries. Globalisation, Societies and Education 22:2, pages 350-363.
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Fahmida Naheen & Tamer H. Elsharnouby. (2024) You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour. Journal of Marketing for Higher Education 34:1, pages 368-389.
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Ying Qi Wu & Cecilia Yin Mei Cheong. (2024) Corporate branding of academic institutions: semiotic communication of logos and names. Journal of Marketing for Higher Education 34:1, pages 321-343.
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Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2023) The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries. Journal of Marketing Communications 29:8, pages 770-795.
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Jie Ma & Josef Ploner. (2023) Strategy and sustainability discourses in higher education partnership building between China and UK. Compare: A Journal of Comparative and International Education 53:8, pages 1447-1466.
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Annette Bamberger & Min Ji Kim. (2023) The OECD’s influence on national higher education policies: internationalisation in Israel and South Korea. Comparative Education 59:4, pages 602-619.
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Anh Ngoc Quynh Phan. (2023) The why of where: Vietnamese doctoral students’ choice of PhD destinations. Studies in Continuing Education 45:3, pages 283-299.
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Alexandra Olenina, Annette Bamberger & Olga Mun. (2023) Classed and gendered internationalisation of research and knowledge production: a critical analysis of international doctoral students in the UK (1998-2016). International Studies in Sociology of Education 32:2, pages 443-465.
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Zsuzsa Császár, Istvan Tarrosy, Gabor Dobos, Janos Varjas & Levente Alpek. (2023) Changing geopolitics of higher education: economic effects of inbound international student mobility to Hungary. Journal of Geography in Higher Education 47:2, pages 285-310.
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Ilker Cingillioglu, Uri Gal & Artem Prokhorov. (2023) Social media marketing for student recruitment: an algorithmically sequenced literature review. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Yuan Gao & Jin Liu. (2023) Innovating policies for university internationalisation in the changing post-pandemic global field. Policy Reviews in Higher Education 7:1, pages 78-97.
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Daniel Chin, Luke Van Der Laan & Jiraporn Surachartkumtonkun. (2022) Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review. Journal of Marketing for Higher Education 0:0, pages 1-19.
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Jelle Mampaey & Wim Lambrechts. (2022) Reactive brand management in higher education: the case of a teacher training programme in the Netherlands. Journal of Marketing for Higher Education 0:0, pages 1-15.
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Anh Mai To, Michael Mindzak, Narongsak Thongpapanl & Justin Mindzak. (2022) Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Shu-Ching Chen. (2022) University branding: student experience, value perception, and consumption journey. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Iona Yuelu Huang, David Williamson, Gary Lynch-Wood, Vincenzo Raimo, Charlotte Rayner, Lindsay Addington & Eddie West. (2022) Governance of agents in the recruitment of international students: a typology of contractual management approaches in higher education. Studies in Higher Education 47:6, pages 1150-1170.
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Min Hong & Ian Hardy. (2022) China’s higher education branding: Study in China as an emerging national brand. Journal of Marketing for Higher Education 0:0, pages 1-21.
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William S. Pearson. (2021) Policies on minimum English language requirements in UK higher education, 1989-2021. Journal of Further and Higher Education 45:9, pages 1240-1252.
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Dilmurat Mahmut. (2021) Conflicting perceptions of education in Canada: the perspectives of well-educated Muslim Uyghur immigrants. Diaspora, Indigenous, and Minority Education 15:1, pages 34-46.
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Tornike Khoshtaria, Davit Datuashvili & Arian Matin. (2020) The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education. Journal of Marketing for Higher Education 30:2, pages 239-255.
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Harald Kraus & James Burford. (2020) ‘Just like studying abroad’: an analysis of the online promotional videos of Thai university international programmes. Journal of Marketing for Higher Education 30:2, pages 203-220.
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Salman Yousaf, Xiucheng Fan & Fahad Laber. (2020) Branding China through the internationalization of higher education sector: an international students’ perspective from China. Journal of Marketing for Higher Education 30:2, pages 161-179.
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Vassiliki Papatsiba & Eliel Cohen. (2020) Institutional hierarchies and research impact: new academic currencies, capital and position-taking in UK higher education. British Journal of Sociology of Education 41:2, pages 178-196.
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Jenny Lewin-Jones. (2019) Discourses of ‘internationalisation’: a multimodal critical discourse analysis of university marketing webpages. Research in Post-Compulsory Education 24:2-3, pages 208-230.
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Annette Bamberger, Paul Morris & Miri Yemini. (2019) Neoliberalism, internationalisation and higher education: connections, contradictions and alternatives. Discourse: Studies in the Cultural Politics of Education 40:2, pages 203-216.
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Sharon Stein. (2018) National exceptionalism in the ‘EduCanada’ brand: unpacking the ethics of internationalization marketing in Canada. Discourse: Studies in the Cultural Politics of Education 39:3, pages 461-477.
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Katariina Juusola, Stephen Wilkins & Salwa Jamous. Branding discourses in transnational higher education in the era of hypercompetition: leveraging secondary brand associations. Compare: A Journal of Comparative and International Education 0:0, pages 1-18.
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