Citations (30)
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Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2023) The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries. Journal of Marketing Communications 29:8, pages 770-795.
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Dongjun Rew, Wonsuk Cha, Jin-Woo Kim & Joo Y. Jung. (2023) The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Amy Wong. (2023) Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty. Journal of Relationship Marketing 22:2, pages 87-114.
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Walesska Schlesinger, Amparo Cervera-Taulet & Walter Wymer. (2023) The influence of university brand image, satisfaction, and university identification on alumni WOM intentions. Journal of Marketing for Higher Education 33:1, pages 1-19.
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Sidrah Asif, Johra Kayeser Fatima & Raechel Johns. (2022) Role of internal marketing in Australian higher education sector: age, gender and job level as moderators. Journal of Marketing for Higher Education 0:0, pages 1-18.
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Quynh Hoa Le, Rachel Fuller, Thu-Hang Hoang & Ninh Nguyen. Branding in higher education: a bibliometric analysis and research agenda. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Articles from other publishers (24)
David Amani. (2024) The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics. Journal of Islamic Marketing 15:6, pages 1461-1478.
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Eugénia Pedro, Helena Alves & João Leitão. (2023) Sustainable development practices in public higher education: A new conceptual framework for nurturing student satisfaction and reinforcing attractiveness to international students. Sustainable Development.
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Neha Garg, Payal Anand & Khadija Ali Vakeel. (2023) Prioritizing personality diversity: a commitment and performance based perspective. International Journal of Educational Management 37:5, pages 1005-1023.
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Vikrant Kaushal, Deepak Jaiswal, Rishi Kant & Nurmahmud Ali. (2021) Determinants of university reputation: conceptual model and empirical investigation in an emerging higher education market. International Journal of Emerging Markets 18:8, pages 1846-1867.
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Angela Maria D’Uggento, Luca Petruzzellis, Luigi Piper & Antonia Rosa Gurrieri. (2022) In the name of the University: the choice to promote as a tool to influence decision-making. Quality & Quantity 57:4, pages 3151-3164.
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Mahlaximi Adhikari Parajuli, Mehul Chhatbar & Abeer Hassan. (2022) Measuring the impact of corporate governance on non-financial reporting in the top HEIs worldwide. Meditari Accountancy Research 31:4, pages 1038-1067.
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Mark S. Hiatt, Graham H. Lowman, Michael Maloni, James Swaim & Rajaram Veliyath. (2023) Ability, benevolence, and integrity: The strong link between student trust in their professors and satisfaction. The International Journal of Management Education 21:2, pages 100768.
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Geeta Marmat. (2023) Moderating effects of uncertainty on relative brand trust–love. Global Knowledge, Memory and Communication.
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Anton Agus Setyawan, Huda Maulana, Putri Dewi Wulan Kusumawati, Sri Murwanti & Edy Purwo Saputro. (2023) Is this Truly Healthy? Consumer's Trust in a Healthy Product Extension in Traditionally Unhealthy Products. WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 20, pages 752-758.
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Eijaz Ahmed Khan, Andrew Cram, Xiaoxia Wang, Khanh Tran, Michelle Cavaleri & Md Jahidur Rahman. (2023) Modelling the impact of online learning quality on students' satisfaction, trust and loyalty. International Journal of Educational Management 37:2, pages 281-299.
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Gouranga Patra, Sumona Datta, Amina Omrane & Prithvish Bose. 2023. Digital Technologies for Smart Business, Economics and Education. Digital Technologies for Smart Business, Economics and Education
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Sugito, Aryani Sairun, Desi Astuti & Megasari Gusandra Saragih. (2022) Modern Retail Marketing Mix Analysis of Customer Loyalty With Buying Decisions as an Intervening Variable. International Journal of Social Science and Business 6:4, pages 594-604.
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Ajit Kumar. (2022) Conceptualizing “classroom teaching-learning process” that engages students in Indian business school. International Journal of Educational Management 36:7, pages 1238-1254.
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Makhmoor Bashir, Abdulaziz Alfalih & Sudeepta Pradhan. (2022) Sustainable business model innovation: Scale development, validation and proof of performance. Journal of Innovation & Knowledge 7:4, pages 100243.
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Zaid Ahmad Ansari, Makhmoor Bashir & Sudeepta Pradhan. (2022) Impact of corona virus outbreak on travellers’ behaviour: scale development and validation. International Journal of Tourism Cities 8:3, pages 658-674.
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Alanood Abdulaziz, Makhmoor Bashir & Abdulaziz Abdulmohsen Alfalih. (2022) The impact of work-life balance and work overload on teacher’s organizational commitment: do Job Engagement and Perceived Organizational support matter. Education and Information Technologies 27:7, pages 9641-9663.
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Taerin Chung, Kwang-Yong Lee & Uk Kim. (2022) The Impact of Sustainable Management Strategies of Sports Apparel Brands on Brand Reliability and Purchase Intention through Single Person Media during COVID-19 Pandemic: A Path Analysis. Sustainability 14:12, pages 7076.
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Insha Amin, Anish Yousaf, Sandeep Walia & Makhmoor Bashir. (2022) What Shapes E-Learning Effectiveness among Tourism Education Students? An Empirical Assessment during COVID19. Journal of Hospitality, Leisure, Sport & Tourism Education 30, pages 100337.
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Prateek Kalia, Robin Kaushal, Meenu Singla & Jai Parkash. (2021) Determining the role of service quality, trust and commitment to customer loyalty for telecom service users: a PLS-SEM approach. The TQM Journal 33:7, pages 377-396.
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Tuğba GÜNER DEMİR, Özge ERDEMLİ & Gül KURUM. (2021) Üniversite Türü Açısından Öğrencilerin Eğitim-Öğretim Etiği ile Bağlılık Düzeylerinin İncelenmesi. Yuzunci Yil Universitesi Egitim Fakultesi Dergisi, pages 246-274.
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Maritza Katherine Galindo-Illanes, Juan Alejandro Gallegos-Mardones & Arturo Z. Vasquez-Parraga. (2021) Explaining Loyalty in Higher Education: A Model and Comparative Analysis from the Policy of Gratuity, a Case Applied to Chile. Sustainability 13:19, pages 10781.
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Drita Kruja, Huong Ha & Elvira Tabaku. (2021) Students’ perception and satisfaction of services provided by public and private higher education institutes: a case study in Albania. International Journal of Quality and Service Sciences 13:3, pages 359-380.
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Barbara Francioni, Ilaria Curina, Charles Dennis, Savvas Papagiannidis, Eleftherios Alamanos, Michael Bourlakis & Sabrina M. Hegner. (2020) Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions. Higher Education 82:1, pages 85-105.
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Yulin Chen. (2021) Analysis of Community Interaction Modules of European and American Universities. Journalism and Media 2:2, pages 129-154.
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