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Original Articles

Postgraduates' choice of programme: Helping universities to market and postgraduates to choose

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Pages 151-163 | Published online: 05 Aug 2006

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (18)

Marta Retamosa, Angel Millán & Juan A. García. (2022) The journey towards finding your favourite university. A segmentation study based on selection criteria. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Elizabeth Bronwen Knight. (2022) The homogenisation of prospectuses over the period of massification in the UK. Journal of Marketing for Higher Education 32:1, pages 19-36.
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Angela Towers & Neil Towers. (2020) Re-evaluating the postgraduate students’ course selection decision making process in the digital era. Studies in Higher Education 45:6, pages 1133-1148.
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Shahira El Alfy & Abdulai Abukari. (2020) Revisiting perceived service quality in higher education: uncovering service quality dimensions for postgraduate students. Journal of Marketing for Higher Education 30:1, pages 1-25.
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Melissa James-MacEachern. (2018) A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice. Journal of Marketing for Higher Education 28:2, pages 247-265.
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Elizabeth Nixon, Richard Scullion & Robert Hearn. (2018) Her majesty the student: marketised higher education and the narcissistic (dis)satisfactions of the student-consumer. Studies in Higher Education 43:6, pages 927-943.
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Roger Pizarro Milian & Cliff Davidson. (2018) Symbolic resources and marketing strategies in Ontario higher education: a comparative analysis. Journal of Further and Higher Education 42:2, pages 143-157.
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Roger Pizarro Milian & Linda Quirke. (2017) Alternative pathways to legitimacy: promotional practices in the Ontario for-profit college sector. Journal of Marketing for Higher Education 27:1, pages 77-98.
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Niraj Kumar. (2016) Finding a plausible option for revitalising agricultural higher education in India: a systematic review. Journal of Higher Education Policy and Management 38:6, pages 676-689.
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Chrissa Favaloro. (2015) Marketing in the Australian higher education sector. Journal of Higher Education Policy and Management 37:5, pages 490-506.
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Athanasios A. Pallis & Adolf K. Y. Ng. (2011) Pursuing maritime education: an empirical study of students’ profiles, motivations and expectations. Maritime Policy & Management 38:4, pages 369-393.
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Judy Szekeres. (2010) Sustaining student numbers in the competitive marketplace. Journal of Higher Education Policy and Management 32:5, pages 429-439.
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Stephen Newman & Khosro Jahdi. (2009) Marketisation of education: marketing, rhetoric and reality. Journal of Further and Higher Education 33:1, pages 1-11.
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Paul Gibbs. (2002) From the invisible hand to the invisible handshake: marketing higher education. Research in Post-Compulsory Education 7:3, pages 325-338.
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Paul Gibbs. (2002) Marketing issues for non-degree United Kingdom higher education: the case of foundation degrees. Journal of Vocational Education & Training 54:2, pages 237-248.
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Articles from other publishers (22)

Jisun Jung & Xiaoshi Li. (2020) Exploring motivations of a master's degree pursuit in Hong Kong. Higher Education Quarterly 75:2, pages 321-332.
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Jisun Jung. (2020) Master’s Education in Hong Kong: Access and Programme Diversity. Higher Education Policy 33:4, pages 711-733.
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Suzanne E. BeechSuzanne E. Beech. 2019. The Geographies of International Student Mobility. The Geographies of International Student Mobility 79 114 .
Paul Stapleton & Qing Shao. (2016) A worldwide survey of MATESOL programs in 2014: Patterns and perspectives. Language Teaching Research 22:1, pages 10-28.
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Jane Artess & Tristram Hooley. 2018. Postgraduate Education in Higher Education. Postgraduate Education in Higher Education 521 538 .
Jane Artess & Tristram Hooley. 2017. Postgraduate Education in Higher Education. Postgraduate Education in Higher Education 1 19 .
Rob WattsRob Watts. 2017. Public Universities, Managerialism and the Value of Higher Education. Public Universities, Managerialism and the Value of Higher Education 181 214 .
Foo Jyy Wei & Hazri Jamil. (2016) Decision making behaviour of Malaysian polytechnics students and its relationship with educational choice on TVET (decision making behaviour and educational choice on TVET). Decision making behaviour of Malaysian polytechnics students and its relationship with educational choice on TVET (decision making behaviour and educational choice on TVET).
Burçak Çağla Garipağaoğlu. (2015) Branding in Higher Education: A Case Study from Turkey. Higher Education Policy 29:2, pages 254-271.
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Mai Thi Ngoc Dao & Anthony Thorpe. (2015) What factors influence Vietnamese students’ choice of university?. International Journal of Educational Management 29:5, pages 666-681.
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Jane Hemsley-Brown & Izhar Oplatka. (2015) University choice: what do we know, what don’t we know and what do we still need to find out?. International Journal of Educational Management 29:3, pages 254-274.
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Tony Strike. 2015. Diversity and Excellence in Higher Education. Diversity and Excellence in Higher Education 133 151 .
Susila Munisamy, Noor Ismawati Mohd Jaafar & Shyamala Nagaraj. (2013) Does Reputation Matter? Case Study of Undergraduate Choice at a Premier University. The Asia-Pacific Education Researcher 23:3, pages 451-462.
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Anas Al‐Fattal & Rami M. Ayoubi. (2012) Understanding consumer buyer behaviour in the EFL market. Education, Business and Society: Contemporary Middle Eastern Issues 5:4, pages 237-253.
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Yehuda Baruch & Katherine J.C. Sang. (2012) Predicting MBA graduates’ donation behaviour to their alma mater. Journal of Management Development 31:8, pages 808-825.
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Adolf K.Y. Ng, Anita C. Koo & Athanasios A. Pallis. (2011) Professionalization of the shipping industry via postgraduate education. Ocean & Coastal Management 54:5, pages 364-373.
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Christopher Allen Stachowski. (2011) Educational Marketing: A Review and Implications for Supporting Practice in Tertiary Education. Educational Management Administration & Leadership 39:2, pages 186-204.
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Adolf K.Y. Ng, Anita C. Koo & W.C. Jarrod Ho. (2009) The motivations and added values of embarking on postgraduate professional education: Evidences from the maritime industry. Transport Policy 16:5, pages 251-258.
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Liang-Hsuan Chen. (2007) East-Asian Students' Choice of Canadian Graduate Schools. International Journal of Educational Advancement 7:4, pages 271-306.
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Jane Hemsley‐Brown & Izhar Oplatka. (2006) Universities in a competitive global marketplace. International Journal of Public Sector Management 19:4, pages 316-338.
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Peter Urwin & Giorgio Di Pietro. (2005) The Impact of Research and Teaching Quality Inputs on the Employment Outcomes of Postgraduates. Higher Education Quarterly 59:4, pages 275-295.
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Bill Donaldson & Carolyn McNicholas. (2006) Understanding the postgraduate education market for UK‐based students: a review and empirical study. International Journal of Nonprofit and Voluntary Sector Marketing 9:4, pages 346-360.
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