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Journal of Further and Higher Education Volume 45, 2021 - Issue 6
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Research Article

Alumni gratitude and academics: implications for engagement

Fiona Cowniea Department of Communication and Journalism, Bournemouth University, Poole, UKCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1321-2646View further author information
ORCID Icon &
Maria Gallob Visiting Research Fellow, Trinity Business School, Trinity College Dublin, IrelandORCID Iconhttps://orcid.org/0000-0003-4335-8849View further author information
ORCID Icon
Pages 788-802 | Received 23 Apr 2020, Accepted 02 Sep 2020, Published online: 25 Sep 2020

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Fiona Cownie, James Haft, Van Vu, Natalia Natalia & Monsak Chaiveeradech. (2023) Gratitude stimulates word-of-mouth more than words of thanks. Journal of Marketing Theory and Practice 31:4, pages 416-433.
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