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Original Articles

A dynamic multiple-variety choice adaption model

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Pages 515-529 | Received 23 May 2013, Accepted 22 Sep 2014, Published online: 12 Dec 2014

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Lianlian Song, Yang Shi & Geoffrey Kwok Fai Tso. (2022) Commercial audience retention of television programs: measurement and prediction. International Journal of Advertising 41:3, pages 435-461.
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Lianlian Song, Geoffrey Tso & Yelin Fu. (2019) Click behavior and link prioritization: Multiple demand theory application for web improvement. Journal of the Association for Information Science and Technology 70:8, pages 805-816.
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