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Original Articles

Social norms and expectancy violation theories: assessing the effectiveness of health communication campaigns

Pages 448-470 | Published online: 03 Feb 2007

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (35)

Cailey Strauss, Kendall Deleurme & Jorden A. Cummings. (2023) Everyone Has Won, but There are Two Types of Prizes: Simple versus Healing Satisfaction Following Victim-Young Offender Mediation. Victims & Offenders 18:8, pages 1580-1598.
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Sam R. Wilson, Brian Quick & Salah H. Al-Ghaithi. (2023) Expectancy Violations, Message Elaboration, and It Can Wait® Messages. Journal of Broadcasting & Electronic Media 0:0, pages 1-19.
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Zijian Harrison Gong & James Eppler. (2022) Exploring the Impact of Delivery Mistakes, Gender, and Empathic Concern on Source and Message Credibility. Journalism Practice 16:8, pages 1653-1672.
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Richard Antony Powell & Mohamed Yussuf. (2022) Medical narrative and religious norm driving cut type and medicalization changes in female genital mutilation/cutting in Somaliland. Health Care for Women International 43:7-8, pages 722-745.
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Adolor Aisiri, Babafunke Fagbemi, Olajumoke Olarewaju, Oluwatofunmi Laleye, Claire Chaumont, Elisa Baring & Chukwuma Anyaike. (2022) Effect of a football-based mass media campaign intervention on awareness and knowledge of neglected tropical diseases in Nigeria: a propensity score matching analysis. International Journal of Health Promotion and Education 0:0, pages 1-12.
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Yadong Ji & Benjamin R. Bates. (2021) Testing “racial fetish” in health prevention messages: Chinese evaluation of ethnicity-(in)congruent messages as a function of out-group favoritism. Journal of International and Intercultural Communication 14:1, pages 21-40.
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Marko Dragojevic, Nicholas T. Tatum, Anna-Carrie Beck & Kelly McAninch. (2019) Effects of Accent Strength Expectancy Violations on Language Attitudes. Communication Studies 70:2, pages 133-150.
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Jeemin Kim, Emily Dunn, Kayla Rellinger, Jennifer Robertson-Wilson & Mark Eys. (2019) Social norms and physical activity in American and Canadian contexts: a scoping review. International Review of Sport and Exercise Psychology 12:1, pages 26-48.
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Roger Davis Gatchet, Amanda Davis Gatchet & Zoe C. Farquhar. (2018) The good, the bad, and the unexpected: Violating audience expectations in Clint Eastwood’s speech at the 2012 Republican National Convention. Communication Teacher 32:4, pages 192-197.
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Whitney Walther-Martin. (2015) Media-Generated Expectancy Violations: A Study of Political Humor, Race, and Source Perceptions. Western Journal of Communication 79:4, pages 492-507.
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Aimee Miller-Ott & Lynne Kelly. (2015) The Presence of Cell Phones in Romantic Partner Face-to-Face Interactions: An Expectancy Violation Theory Approach. Southern Communication Journal 80:4, pages 253-270.
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Kristina B. Hood & Natalie J. Shook. (2014) Who Cares What Others Think? the Indirect Effect of Others’ Attitudes on Condom Use Intentions. International Journal of Sexual Health 26:4, pages 282-294.
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Michael Hazel, HeatherM. Crandall & JohnS. Caputo. (2014) The Influence of Instructor Social Presence and Student Academic Entitlement on Teacher Misbehaviors in Online Courses. Southern Communication Journal 79:4, pages 311-326.
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Carly S. Priebe & Kevin S. Spink. (2012) Using Messages Promoting Descriptive Norms to Increase Physical Activity. Health Communication 27:3, pages 284-291.
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Hee Sun Park, SandiW. Smith, KatherineA. Klein & Dennis Martell. (2011) College Students' Estimation and Accuracy of Other Students' Drinking and Believability of Advertisements Featured in a Social Norms Campaign. Journal of Health Communication 16:5, pages 504-518.
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Kathryn Greene, Shelly Campo & SmitaC. Banerjee. (2010) Comparing Normative, Anecdotal, and Statistical Risk Evidence to Discourage Tanning Bed Use. Communication Quarterly 58:2, pages 111-132.
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Brian L. Quick, Benjamin R. Bates & Margaret R. Quinlan. (2009) The Utility of Anger in Promoting Clean Indoor Air Policies. Health Communication 24:6, pages 548-561.
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Carol Irwin, CynthiaW. Symons & DianneL. Kerr. (2009) Behavioral Intention and Behavior toward the Obese on a College Campus. American Journal of Health Education 40:2, pages 106-117.
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Zhanna Bagdasarov, Smita Banerjee, Kathryn Greene & Shelly Campo. (2008) Indoor Tanning and Problem Behavior. Journal of American College Health 56:5, pages 555-562.
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Dong Wook Lee, Hee Sun Park, Tai Sik Lee, Mi Kyoung Kim & Young Hyun Kim. (2007) Functions of Social Gatherings Involving Alcohol Consumption with Coworkers in Korea. Asian Journal of Communication 17:3, pages 266-285.
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HeatherM. Marshall & Thomas Hugh Feeley. (2006) A Normative Approach to Shaping College Students' Attitudes Toward Organ Donation. Communication Studies 57:4, pages 435-453.
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M. F. Casper, Jeffrey T. Child, Deneen Gilmour, Kristen A. McIntyre & Judy C. Pearson. (2006) Healthy Research Perspectives: Incorporating College Student Experiences With Alcohol. Health Communication 20:3, pages 289-298.
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Kenzie A. Cameron & Shelly Campo. (2006) Stepping Back from Social Norms Campaigns: Comparing Normative Influences to Other Predictors of Health Behaviors. Health Communication 20:3, pages 277-288.
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Shelly Campo & Kenzie A. Cameron. (2006) Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern. Health Communication 19:3, pages 209-219.
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William Evans. (2005) Bibliography. Health Communication 18:2, pages 195-199.
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Articles from other publishers (32)

Angela Rose & Laura A. Brannon. (2023) Using Health Intervention Messages to Reduce Intentions to Spend Time on Social Networks. Journal of Media Psychology 35:4, pages 228-233.
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Mahsa Mehri, Maryam Khazaee-Pool & Shirazeh Arghami. (2022) Exploring emergent latent themes of taxi drivers’ safety culture: A grounded theory approach. Safety Science 148, pages 105677.
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Tim Kaiser, Inga Mögling, Matthias Feldmann, Alfons Hamm & Eva-Lotta Brakemeier. (2022) Fostering compliance with physical distancing by interactive feedback in the context of the COVID-19 pandemic: A web-based randomized controlled trial. Internet Interventions 28, pages 100545.
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Scott E. Bokemper, Gregory A. Huber, Erin K. James, Alan S. Gerber & Saad B. Omer. (2022) Testing persuasive messaging to encourage COVID-19 risk reduction. PLOS ONE 17:3, pages e0264782.
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Robin Blom. (2021) It is the same headline, just not as believable: The role of expectancy violations in perceptions about news attributed to multiple sources. Newspaper Research Journal 42:4, pages 487-505.
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Chatchalita Asavanant & Hiroyuki Umemuro. (2021) Personal Space Violation by a Robot: An Application of Expectation Violation Theory in Human-Robot Interaction. Personal Space Violation by a Robot: An Application of Expectation Violation Theory in Human-Robot Interaction.
Claudia Wilhelm, Helena Stehle & Hanne Detel. (2020) Digital visibility and the role of mutual interaction expectations: Reframing the journalist–audience relationship through the lens of interpersonal communication. New Media & Society 23:5, pages 1004-1021.
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Elizabeth M Glowacki, Jay M Bernhardt & Matthew S McGlone. (2019) Tailored texts: An application of regulatory fit to text messages designed to reduce high-risk drinking. Health Informatics Journal 26:3, pages 1742-1763.
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Evan K Perrault & Grace M Hildenbrand. (2020) The Buffering Effect of Health Care Provider Video Biographies When Viewed in Combination With Negative Reviews: “You Can’t Fake Nice”. Journal of Medical Internet Research 22:4, pages e16635.
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Milton Mayfield, Jacqueline Mayfield & Robyn WalkerMilton Mayfield, Jacqueline Mayfield & Robyn Walker. 2020. Fundamental Theories of Business Communication. Fundamental Theories of Business Communication 119 142 .
Nathan Walter, Sheila T. Murphy, Lauren B. Frank & Sandra J. Ball-Rokeach. (2017) The Power of Brokerage: Case Study of Normative Behavior, Latinas and Cervical Cancer. Communication Research 46:5, pages 639-662.
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Ayoub Bouguettaya, Tegan Cruwys, Richard Moulding, Ross King & Ana-Maria Bliuc. (2019) Evidence That Frame of Reference Effects Can Reduce Socially Prescribed Perfectionism. Frontiers in Psychology 9.
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Doreen Reifegerste. 2019. Handbuch der Gesundheitskommunikation. Handbuch der Gesundheitskommunikation 493 503 .
Joey A. F. Verhoeven & Peter A. M. Ruijten. 2019. Social Robotics. Social Robotics 378 387 .
Beniamino Cislaghi & Lori Heise. (2018) Theory and practice of social norms interventions: eight common pitfalls. Globalization and Health 14:1.
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Bettina Shell-Duncan, Amadou Moreau, Katherine Wander & Sarah Smith. (2018) The role of older women in contesting norms associated with female genital mutilation/cutting in Senegambia: A factorial focus group analysis. PLOS ONE 13:7, pages e0199217.
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Toby Hopp & Jolene Fisher. (2017) Examination of the Relationship Between Gender, Performance, and Enjoyment of a First-Person Shooter Game. Simulation & Gaming 48:3, pages 338-362.
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Shimi Naurin Ahmad & Michel Laroche. (2017) Analyzing electronic word of mouth: A social commerce construct. International Journal of Information Management 37:3, pages 202-213.
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Judee K. Burgoon, Joseph A. Bonito, Paul Benjamin Lowry, Sean L. Humpherys, Gregory D. Moody, James E. Gaskin & Justin Scott Giboney. (2016) Application of Expectancy Violations Theory to communication with and judgments about embodied agents during a decision-making task. International Journal of Human-Computer Studies 91, pages 24-36.
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Doreen Reifegerste. 2016. Handbuch Gesundheitskommunikation. Handbuch Gesundheitskommunikation 1 12 .
YJ Sohn & Ruthann Weaver Lariscy. (2012) A “Buffer” or “Boomerang?”— The Role of Corporate Reputation in Bad Times. Communication Research 42:2, pages 237-259.
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Mark B Stephens, Selasi Attipoe, Donnamaria Jones, Christy JW Ledford & Patricia A Deuster. (2014) Energy drink and energy shot use in the military. Nutrition Reviews 72, pages 72-77.
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Carly S. Priebe & Kevin S. Spink. (2014) Blood, sweat, and the influence of others: The effect of descriptive norms on muscular endurance and task self-efficacy. Psychology of Sport and Exercise 15:5, pages 491-497.
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Benjamin P. Bowser, Carl O. Word & Toby SeddonBenjamin P. Bowser, Carl O. Word & Toby Seddon. 2014. Understanding Drug Use and Abuse. Understanding Drug Use and Abuse 140 152 .
Elizabeth A. Foste & Isabel C. Botero. (2011) Personal Reputation. Management Communication Quarterly 26:1, pages 48-73.
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Heather M. Crandall, Mike Hazel & John S. Caputo. 2012. Misbehavior Online in Higher Education. Misbehavior Online in Higher Education 43 51 .
Monique F. Crane & Michael J. Platow. (2010) Deviance as adherence to injunctive group norms: The overlooked role of social identification in deviance. British Journal of Social Psychology 49:4, pages 827-847.
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Kenneth Foster & Mark Sandel. (2010) Abuse of Women with Disabilities: Toward an Empowerment Perspective. Sexuality and Disability 28:3, pages 177-186.
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Mark Manning. (2009) The effects of subjective norms on behaviour in the theory of planned behaviour: A meta-analysis. British Journal of Social Psychology 48:4, pages 649-705.
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Shana M. Clor-Proell. (2009) The Effects of Expected and Actual Accounting Choices on Judgments and Decisions. The Accounting Review 84:5, pages 1465-1493.
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Hee Sun Park & Sandi W. Smith. (2007) Distinctiveness and Influence of Subjective Norms, Personal Descriptive and Injunctive Norms, and Societal Descriptive and Injunctive Norms on Behavioral Intent: A Case of Two Behaviors Critical to Organ Donation. Human Communication Research 33:2, pages 194-218.
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Sandi W. Smith, Charles K. Atkin, Dennis Martell, Rebecca Allen & Larry Hembroff. (2006) A Social Judgment Theory Approach to Conducting Formative Research in a Social Norms Campaign. Communication Theory 16:1, pages 141-152.
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