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Original Articles

The student as consumer: The implications and limitations of a metaphor

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Pages 1-15 | Published online: 18 May 2009

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Read on this site (53)

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L. C. Wilkinson & M. D. Wilkinson. (2023) Value for money and the commodification of higher education: front-line narratives. Teaching in Higher Education 28:2, pages 406-422.
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Laura Barrett & Rose Helens-Hart. (2022) The Value of a Liberal Arts Degree: Students’ Perspectives on Financial and Nonfinancial Returns on Investment. Western Journal of Communication 86:5, pages 672-691.
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Kyunglim Lee & Dae Joong Kang. (2022) Between ‘shopper’ and ‘owner’: emerging agency of lifelong learner in South Korea’s marketing-driven expansion of lifelong education. International Journal of Lifelong Education 41:4-5, pages 420-434.
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Shelly L. Robinson & Patrice M. Buzzanell. (2022) Student understandings of career and gainful employment: a critique of US educational policy using structurating activity theory. Journal of Applied Communication Research 50:2, pages 149-168.
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Suzy D’Enbeau, Kelsey Mesmer & Daniel Socha. (2021) Discursive Strategies and Dilemmas of Institutionalizing Social Justice in a Higher Education Setting. Western Journal of Communication 85:3, pages 319-338.
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David Foster, Filippo Gilardi, Paul Martin, Wei Song, Dave Towey & Andrew White. (2018) Students as co-producers in a multidisciplinary software engineering project: addressing cultural distance and cross-cohort handover. Teachers and Teaching 24:7, pages 840-853.
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Ming Cheng. (2017) Reclaiming quality in higher education: a human factor approach. Quality in Higher Education 23:2, pages 153-167.
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Claire Dickerson, Joy Jarvis & Lewis Stockwell. (2016) Staff–student collaboration: student learning from working together to enhance educational practice in higher education. Teaching in Higher Education 21:3, pages 249-265.
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Sarah B. Feldner & Jeremy P. Fyke. (2016) Rhetorically Constructing an Identity at Multiple Levels: A Case Study of Social Entrepreneurship Umbrella Organizations. International Journal of Strategic Communication 10:2, pages 101-114.
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Lisa Emerson & Juliana Mansvelt. (2015) Buckets and fire: metaphors in tertiary teaching. Studies in Higher Education 40:10, pages 1872-1888.
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Marjorie M. Buckner & Brandi N. Frisby. (2015) Feeling Valued Matters: An Examination of Instructor Confirmation and Instructional Dissent. Communication Studies 66:3, pages 398-413.
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Emily Fairchild & Suzanna Crage. (2014) Beyond the Debates: Measuring and Specifying Student Consumerism. Sociological Spectrum 34:5, pages 403-420.
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Lisa Emerson & Juliana Mansvelt. (2014) ‘If they're the customer, I'm the meat in the sandwich’: an exploration of tertiary teachers' metaphorical constructions of teaching. Higher Education Research & Development 33:3, pages 469-482.
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Jennifer Linn Holmgren & San Bolkan. (2014) Instructor Responses to Rhetorical Dissent: Student Perceptions of Justice and Classroom Outcomes. Communication Education 63:1, pages 17-40.
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Jim Hordern. (2013) Undergraduates and research: connectivity in the university. Educational Studies 39:5, pages 535-547.
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Eve Mägi, Krista Jaakson, Anne Aidla, Laura Kirss & Anne Reino. (2012) Full-time employed students as university consumers – consequences and triggers of marketisation of higher education. European Journal of Higher Education 2:2-3, pages 248-266.
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ChristinaR. Foust & DanielJ. Lair. (2012) The Political, Cultural, and Economic Assault on Higher Education. Review of Communication 12:2, pages 159-174.
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Victoria Martin & Luis Miguel Lázaro. (2011) The race to educational reform in the USA: the race to the top. Language and Education 25:6, pages 479-490.
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AlanK. Goodboy. (2011) Instructional Dissent in the College Classroom. Communication Education 60:3, pages 296-313.
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EbonyA. Utley. (2010) “I Used to Love Him”: Exploring the Miseducation About Black Love and Sex. Critical Studies in Media Communication 27:3, pages 291-308.
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Brenda Little & Ruth Williams. (2010) Students' Roles in Maintaining Quality and in Enhancing Learning: Is There a Tension?. Quality in Higher Education 16:2, pages 115-127.
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MaryW. Lindahl & MichaelL. Unger. (2010) Cruelty in Student Teaching Evaluations. College Teaching 58:3, pages 71-76.
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ThomasA. Discenna. (2010) The Rhetoric of Graduate Employee Unionization: Critical Rhetoric and the Yale Grade Strike. Communication Quarterly 58:1, pages 19-35.
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WindyY. Lawrence. (2007) Debilitating Public Deliberation: Ronald Reagan's Use of the Conversation Metaphor. Southern Communication Journal 72:1, pages 37-54.
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TimothyP. Mottet, Jessica Parker-Raley, Cory Cunningham, StevenA. Beebe & PaulC. Raffeld. (2006) Testing the Neutralizing Effect of Instructor Immediacy on Student Course Workload Expectancy Violations and Tolerance for Instructor Unavailability. Communication Education 55:2, pages 147-166.
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JillJ. McMillan. (2004) The potential for civic learning in higher education: “Teaching democracy by being democratic”. Southern Communication Journal 69:3, pages 188-205.
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MichelleL. Paulsel & RebeccaM. Chory‐Assad. (2004) The relationships among instructors’ antisocial behavior alteration techniques and student resistance. Communication Reports 17:2, pages 103-112.
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Jay R. Howard & Roberta Baird. (2000) The Consolidation of Responsibility and Students' Definitions of Situation in the Mixed-Age College Classroom. The Journal of Higher Education 71:6, pages 700-721.
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AnnQ. Staton & JenniferA. Peeples. (2000) Educational reform discourse: President George Bush on “America 2000” . Communication Education 49:4, pages 303-319.
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JenniferK. Lehr. (2000) “Quality” education: Exploring the value of bringing the quality approach to the communication classroom. New Jersey Journal of Communication 8:2, pages 129-154.
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Mary Douglas Vavrus. (2000) From Women of the Year to “Soccer Moms”: The Case of the Incredible Shrinking Women. Political Communication 17:2, pages 193-213.
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JillJ. McMillan & MichaelJ. Hyde. (2000) Technological innovation and change: A case study in the formation of organizational conscience. Quarterly Journal of Speech 86:1, pages 19-47.
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ScottA. Myers & VirginiaP. Richmond. (1998) Developing the capstone course in communication: Nine essential questions. Southern Communication Journal 64:1, pages 59-64.
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Karen Tracy. (1997) Interactional Trouble in Emergency Service Requests: A Problem of Frames. Research on Language and Social Interaction 30:4, pages 315-343.
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RobertH. Woods. (1997) A Restaurant is like A … Using Metaphors to Help Students Understand Their Perceptions of How Organizations Work. Journal of Hospitality & Tourism Education 9:3, pages 62-67.
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Robert L. Heath & Damion Waymer. (2021) University Engagement for Enlightening CSR: Serving Hegemony or Seeking Constructive Change. Public Relations Review 47:1, pages 101958.
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