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Original Articles

Able but not motivated? The relative effects of happy and sad mood on persuasive message processing

Pages 215-226 | Received 01 Jul 1999, Accepted 07 Feb 2000, Published online: 02 Jun 2009

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Read on this site (12)

Jeesun Kim & Glen T. Cameron. (2015) When groups in glass houses throw stones: Public expectations of how activist groups respond to identity threats. The Social Science Journal 52:2, pages 131-140.
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John Banas, Monique Mitchell Turner & Hillary Shulman. (2012) A Test of Competing Hypotheses of the Effects of Mood on Persuasion. Communication Quarterly 60:2, pages 143-164.
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Yongick Jeong. (2011) The Impact of Commercial Break Position on Advertising Effectiveness in Different Mood Conditions. Journal of Promotion Management 17:3, pages 291-314.
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James Price Dillard & Sun Ye. (2008) The Perceived Effectiveness of Persuasive Messages: Questions of Structure, Referent, and Bias. Journal of Health Communication 13:2, pages 149-168.
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Mohan Dutta-Bergman. (2005) Depression and News Gathering after September 11: The Interplay of Affect and Cognition. Communication Research Reports 22:1, pages 7-14.
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Monique Mitchell, Kenneth Brown, Melinda Morris-Villagran & Paul Villagran. (2001) The effects of anger, sadness and happiness on persuasive message processing: a test of the negative state relief Model. Communication Monographs 68:4, pages 347-359.
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Articles from other publishers (13)

Yingli Deng, Cynthia S. Wang, Federico Aime, Long Wang, Niro Sivanathan & Yun Chung (Karina) Kim. (2020) Culture and Patterns of Reciprocity: The Role of Exchange Type, Regulatory Focus, and Emotions. Personality and Social Psychology Bulletin 47:1, pages 20-41.
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Byeong-Hyeon Lee & Sungeun Chung. (2020) To What Degree Does Perceived Message Effectiveness Reflect Actual Message Effect?: Perceived vs. Actual Message Effect in Persuasive Campaigns. Korean Journal of Journalism & Communication Studies 64:6, pages 319-352.
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Vinu Ilakkuvan, Monique Mitchell Turner, Jennifer Cantrell, Elizabeth Hair & Donna Vallone. (2017) The Relationship Between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes. Family & Community Health 40:1, pages 72-80.
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Christopher J. Carpenter. (2015) A Meta-Analysis of the ELM's Argument Quality × Processing Type Predictions. Human Communication Research 41:4, pages 501-534.
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Naomi Ziv, Moran Hoftman & Mor Geyer. (2011) Music and moral judgment: The effect of background music on the evaluation of ads promoting unethical behavior. Psychology of Music 40:6, pages 738-760.
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Marco C. Yzer, Kathleen D. Vohs, Monica Luciana, Bruce N. Cuthbert & Angus W. MacDonaldIIIIII. (2011) Affective Antecedents of the Perceived Effectiveness of Antidrug Advertisements: An Analysis of Adolescents’ Momentary and Retrospective Evaluations. Prevention Science 12:3, pages 278-288.
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James Price Dillard, Kirsten M Weber & Renata G. Vail. (2007) The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research. Journal of Communication 57:4, pages 613-631.
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Monique Mitchell Turner. (2007) Using emotion in risk communication: The Anger Activism Model. Public Relations Review 33:2, pages 114-119.
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Belinda A. E. Messer & Fiona A. White. (2006) Employees’ mood, perceptions of fairness, and organizational citizenship behavior. Journal of Business and Psychology 21:1, pages 65-82.
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Julia Braverman. (2016) The Effect of Mood on Detection of Covariation. Personality and Social Psychology Bulletin 31:11, pages 1487-1497.
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Craig R. Hullett. (2016) The Impact of Mood on Persuasion. Communication Research 32:4, pages 423-442.
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Owen Hargie, David Dickson & Dennis TourishOwen Hargie, David Dickson & Dennis Tourish. 2004. Communication Skills for Effective Management. Communication Skills for Effective Management 64 95 .

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