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Communication Monographs Volume 68, 2001 - Issue 2
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Original Articles

Matching messages to the values underlying value-expressive and social-adjustive attitudes: reconciling an old theory with a contemporary measurement approach

Craig Hullett Department of Communication at North Carolina State University
&
Franklin Boster Department of Communication Arts at the University of Wisconsin-Madison
Pages 133-153 | Published online: 21 Oct 2010

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David M. Keating, Daniel Totzkay & Emily Galper. (2022) Norms Message Features in an Alcohol Consumption Context: Testing the Roles of Functional Matching and Numeracy. Health Communication 37:11, pages 1432-1441.
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Jenn Anderson, Maria Knight Lapinski, Monique Mitchell Turner, Tai-Quan Peng & Ralf Schmälzle. (2022) Speaking of Values: Value-Expressive Communication and Exercise Intentions. Health Communication 37:10, pages 1285-1294.
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David M. Keating. (2021) Probing a relevance-driven account of the functional matching process for utilitarian and value-expressive attitudes. Communication Monographs 88:2, pages 174-193.
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David M. Keating & Emily Galper. (2021) An examination of how message fatigue impacts young adults’ evaluations of utilitarian messages about electronic cigarettes. Communication Research Reports 38:2, pages 90-102.
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Nicole Cocolas, Gabrielle Walters, Lisa Ruhanen & James Higham. (2020) Air travel attitude functions. Journal of Sustainable Tourism 28:2, pages 319-336.
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Stoica Ioana-Daniela, Kwang-Ho Lee, Insin Kim, Sanghoon Kang & Sunghyup Sean Hyun. (2018) Attitude toward luxury cruise, fantasy, and willingness to pay a price premium. Asia Pacific Journal of Tourism Research 23:4, pages 325-343.
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Hye Kyung Kim. (2016) Efficacy of value-expressive messages at improving attitudes toward psychiatric help seeking for depression treatment among young adults. Journal of Communication in Healthcare 9:4, pages 288-297.
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Marco Yzer, Susan LoRusso & Rebekah H. Nagler. (2015) On the Conceptual Ambiguity Surrounding Perceived Message Effectiveness. Health Communication 30:2, pages 125-134.
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Rebecca de Souza, Kim Nichols Dauner, Ryan Goei, Lara LaCaille, MichaelR. Kotowski, Jennifer Feenstra Schultz, Rick LaCaille & AmyL. Versnik Nowak. (2014) An Evaluation of the Peer Helper Component of Go !: A Multimessage, Multi-“step” Obesity Prevention Intervention . American Journal of Health Education 45:1, pages 12-19.
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ChristopherJ. Carpenter. (2012) A Meta-Analysis of the Functional Matching Effect Based on Functional Attitude Theory. Southern Communication Journal 77:5, pages 438-451.
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Su Ahn Jang. (2012) Self-Monitoring as a Moderator Between Descriptive Norms and Drinking: Findings Among Korean and American University Students. Health Communication 27:6, pages 546-558.
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Chris Roberts. (2012) Identifying and Defining Values in Media Codes of Ethics. Journal of Mass Media Ethics 27:2, pages 115-129.
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Jenn Anderson. (2011) Vanity vs. Gluttony: Competing Christian Discourses on Personal Health. Journal of Applied Communication Research 39:4, pages 370-388.
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Hye-Jin Paek, Thomas Hove, Mikyoung Kim & Hyun Ju Jeong. (2011) Mechanisms of Child Abuse Public Service Announcement Effectiveness: Roles of Emotional Response and Perceived Effectiveness. Health Communication 26:6, pages 534-545.
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James Price Dillard & Sun Ye. (2008) The Perceived Effectiveness of Persuasive Messages: Questions of Structure, Referent, and Bias. Journal of Health Communication 13:2, pages 149-168.
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JeffreyA. Hall & BettyH. La France. (2007) Attitudes and Communication of Homophobia in Fraternities: Separating the Impact of Social Adjustment Function from Hetero-Identity Concern. Communication Quarterly 55:1, pages 39-60.
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M. F. Casper, Jeffrey T. Child, Deneen Gilmour, Kristen A. McIntyre & Judy C. Pearson. (2006) Healthy Research Perspectives: Incorporating College Student Experiences With Alcohol. Health Communication 20:3, pages 289-298.
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Craig R. Hullett. (2006) Using Functional Theory to Promote HIV Testing: The Impact of Value-Expressive Messages, Uncertainty, and Fear. Health Communication 20:1, pages 57-67.
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Victoria Orrego Dunleavy. (2004) Examining Interracial Marriage Attitudes As Value Expressive Attitudes. Howard Journal of Communications 15:1, pages 21-38.
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Articles from other publishers (21)

Cher-Min Fong, Hsing-Hua Stella Chang & Yu-Lin Han. (2022) Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective. International Marketing Review 39:6, pages 1285-1308.
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Byeong-Hyeon Lee & Sungeun Chung. (2020) To What Degree Does Perceived Message Effectiveness Reflect Actual Message Effect?: Perceived vs. Actual Message Effect in Persuasive Campaigns. Korean Journal of Journalism & Communication Studies 64:6, pages 319-352.
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Michael Page, Paul Crampton, Rowena Viney, Antonia Rich & Ann Griffin. (2020) Teaching medical professionalism: a qualitative exploration of persuasive communication as an educational strategy. BMC Medical Education 20:1.
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Bong Keun Jeong, Tom Yoon & Sarah S. Khan. (2020) Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness. Journal of Theoretical and Applied Electronic Commerce Research 16:3, pages 298-319.
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Xiao Wang. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology 1 7 .
Liem Viet Ngo, Gavin Northey, Quan Tran & Felix Septianto. (2020) The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases. Journal of Retailing and Consumer Services 52, pages 101671.
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Peter V. Zunick, Jacob D. Teeny & Russell H. Fazio. (2017) Are Some Attitudes More Self-Defining Than Others? Assessing Self-Related Attitude Functions and Their Consequences. Personality and Social Psychology Bulletin 43:8, pages 1136-1149.
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Jilin Chen, Gary Hsieh, Jalal U. Mahmud & Jeffrey Nichols. (2014) Understanding individuals' personal values from social media word use. Understanding individuals' personal values from social media word use.
Susan A. Schroeder, David C. Fulton, William Penning & Kathy Doncarlos. (2012) Using persuasive messages to encourage hunters to support regulation of lead shot. The Journal of Wildlife Management 76:8, pages 1528-1539.
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Xiao Wang. (2011) The Role of Attitude Functions and Self-Monitoring in Predicting Intentions to Register as Organ Donors and to Discuss Organ Donation With Family. Communication Research 39:1, pages 26-47.
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Hassan Hosseinzadeh & Syeda Zakia Hossain. (2011) Functional Analysis of HIV/AIDS Stigma. Health Education & Behavior 38:6, pages 584-595.
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Marco C. Yzer, Kathleen D. Vohs, Monica Luciana, Bruce N. Cuthbert & Angus W. MacDonaldIIIIII. (2011) Affective Antecedents of the Perceived Effectiveness of Antidrug Advertisements: An Analysis of Adolescents’ Momentary and Retrospective Evaluations. Prevention Science 12:3, pages 278-288.
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Franklin J. Boster, Michael R. Kotowski, Kyle R. Andrews & Kim Serota. (2011) Identifying Influence: Development and Validation of the Connectivity, Persuasiveness, and Maven Scales. Journal of Communication 61:1, pages 178-196.
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Kenzie A. Cameron. (2009) A practitioner’s guide to persuasion: An overview of 15 selected persuasion theories, models and frameworks. Patient Education and Counseling 74:3, pages 309-317.
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Lijiang Shen, Jennifer L. Monahan, Nancy Rhodes & David R. Roskos-Ewoldsen. (2009) The Impact of Attitude Accessibility and Decision Style on Adolescents' Biased Processing of Health-Related Public Service Announcements. Communication Research 36:1, pages 104-128.
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James Price Dillard, Kirsten M Weber & Renata G. Vail. (2007) The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research. Journal of Communication 57:4, pages 613-631.
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Hyunyi Cho & Franklin J. Boster. (2016) Development and Validation of Value-, Outcome-, and Impression-Relevant Involvement Scales. Communication Research 32:2, pages 235-264.
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James A. Anderson & Geoffrey Baym. (2004) Philosophies and Philosophic Issues in Communication, 1995–2004. Journal of Communication 54:4, pages 589-615.
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Craig R. Hullett. (2016) Using Functional Theory to Promote Sexually Transmitted Disease (STD) Testing. Communication Research 31:4, pages 363-396.
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Xiaoxiao Shen. (2022) The Role of Psychological Needs in Understanding Propaganda’s Heterogeneous Effects. SSRN Electronic Journal.
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Xiaoxiao Shen. (2022) The Characteristics of Chinese Psychological Needs and Their Correlations to Political Attitudes. SSRN Electronic Journal.
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