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Communication Monographs Volume 68, 2001 - Issue 3
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Original Articles

To match or mismatch? that is only one important question

Betty H. La France Ph.D. Department of Communication at University of Missouri-St. Louis
&
Franklin J. Boster Ph.D. Department of Communication at Michigan State University
Pages 211-234 | Received 24 Jul 2003, Published online: 09 Dec 2010

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Read on this site (3)

Christopher J. Carpenter & Bree McEwan. (2024) Self-Esteem as a Moderator of the Message Congeniality Effect. Western Journal of Communication 88:3, pages 621-635.
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Jeffrey W. Jarman. (2016) Influence of Political Affiliation and Criticism on the Effectiveness of Political Fact-Checking. Communication Research Reports 33:1, pages 9-15.
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ChristopherJ. Carpenter & FranklinJ. Boster. (2013) Modeling the Effects of Processing Effort and Ability in Response to Persuasive Message Arguments. Communication Quarterly 61:4, pages 413-430.
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Articles from other publishers (1)

Betty H. La France. 2008. The International Encyclopedia of Communication. The International Encyclopedia of Communication.

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