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Communication Monographs Volume 82, 2015 - Issue 1: Biological and physiological approaches to communication
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Original Articles

Processing Food Advertisements: Initial Biological Responses Matter

Rachel L. BaileyCorrespondence[email protected]
Pages 163-178 | Published online: 24 Oct 2014

Citations (26)

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Read on this site (12)

Jiawei Liu & Rachel L. Bailey. (2021) The Influence of Social Eating Norms on Motivational Responses When Processing Fast Food Advertisements. Journal of Health Communication 26:11, pages 773-780.
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Yongwoog Andrew Jeon & Annie Lang. (2021) The vicious cycle of stressors, food advertising and overeating: how stigmatizing anti-obesity PSAs, which precede food commercials, influence subsequent implicit and explicit attitudes toward high- and low-calorie food. Media Psychology 24:5, pages 606-636.
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Rachel L. Bailey, Tianjiao (Grace) Wang & Jiawei Liu. (2021) Applying Optimal Foraging to Young Adult Decision-Making after Food Advertising Exposure. Health Communication 36:2, pages 146-157.
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Jiawei Liu & Rachel L. Bailey. (2020) Investigating the Effect of Use and Social Cues in Food Advertisements on Attention, Feelings of Social Support, and Purchase Intention. Health Communication 35:13, pages 1614-1622.
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Richard Huskey, Shelby Wilcox, Russell B. Clayton & Justin Robert Keene. (2020) The limited capacity model of motivated mediated message processing: meta-analytically summarizing two decades of research. Annals of the International Communication Association 44:4, pages 322-349.
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Rachel Bailey & Adrienne Muldrow. (2019) Healthy Food Identification: Food Cues and Claims Affect Speeded and Thoughtful Evaluations of Food. Health Communication 34:7, pages 735-746.
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Russell B. Clayton, Rachel L. Bailey & Jiawei Liu. (2019) Conditioned “Cross Fading”: The Incentive Motivational Effects of Mediated-Polysubstance Pairings on Alcohol, Marijuana, and Junk Food Craving. Journal of Health Communication 24:3, pages 319-327.
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Jacob T. Fisher, Justin Robert Keene, Richard Huskey & René Weber. (2018) The limited capacity model of motivated mediated message processing: taking stock of the past. Annals of the International Communication Association 42:4, pages 270-290.
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Rachel L. Bailey, Tianjiao (Grace) Wang & C. Kit Kaiser. (2018) Clash of the Primary Motivations: Motivated Processing of Emotionally Experienced Content in Fear Appeals About Obesity Prevention. Health Communication 33:2, pages 111-121.
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Tianjiao(Grace) Wang & Rachel L. Bailey. (2018) Primary Biological Motivators in Music Media: Motivated Processing of Sex and Violence. Media Psychology 21:1, pages 1-26.
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Rachel L. Bailey. (2017) Influencing Eating Choices: Biological Food Cues in Advertising and Packaging Alter Trajectories of Decision Making and Behavior. Health Communication 32:10, pages 1183-1191.
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Justin Robert Keene & Annie Lang. (2016) Dynamic motivated processing of emotional trajectories in public service announcements. Communication Monographs 83:4, pages 468-485.
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Articles from other publishers (14)

Mu-Jung Cho, Byron Reeves, Nilam Ram & Thomas N. Robinson. (2023) Balancing media selections over time: Emotional valence, informational content, and time intervals of use. Heliyon 9:12, pages e22816.
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Pedro J. Rosa, Arlindo Madeira, Jorge Oliveira & Teresa Palrão. (2023) How much is a chef’s touch worth? Affective, emotional and behavioural responses to food images: A multimodal study. PLOS ONE 18:10, pages e0293204.
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Constanze Hesse & Helen C. Knight. (2023) Unwrapped: Readiness-to-eat in food images affects cravings. Food Quality and Preference 105, pages 104782.
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Minkyo Lee & Glenna L. Read. (2022) Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising. Communication & Sport, pages 216747952211475.
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Charles Spence, Kosuke Motoki & Olivia Petit. (2022) Factors influencing the visual deliciousness / eye-appeal of food. Food Quality and Preference 102, pages 104672.
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Rachel L. Bailey, Kyeongwon Kwon, Christopher Garcia & Pei Wang. (2022) Fast food menu calorie labeling contexts as complex contributing factors to overeating. Appetite 173, pages 105992.
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Rachel L. Bailey, Tianjiao Grace Wang, Jiawei Liu, Russell B. Clayton, Kyeongwon Kwon, Vaibhav Diwanji & Farzaneh Karimkhanashtiyani. (2022) Social Facilitation in Fear Appeals Creates Positive Affect but Inhibits Healthy Eating Intentions. Frontiers in Psychology 13.
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Rachel L. Bailey, Grace Tianjiao Wang & Jiawei Liu. (2021) Ambient lighting alters motivational responses to advertisements for foods of different energetic value. Motivation and Emotion 45:5, pages 574-584.
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Rachel L. Bailey, Jiawei Liu & Tianjiao Wang. (2018) Primary Biological Motivators in Food Advertisements: Energy Density and Sexual Appeals Compete for Appetitive Motivational Activation. Communication Research 48:3, pages 379-400.
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Caterina Padulo, Nicola Mammarella, Alfredo Brancucci & Beth Fairfield. (2020) Memory for item–location bindings is enhanced in older adults with appetitive motivationally laden pictures. Psychological Research 85:3, pages 951-957.
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Annie Lang. 2020. The Handbook of Communication Science and Biology. The Handbook of Communication Science and Biology 397 408 .
Rachel Smith, Bridget Kelly, Heather Yeatman, Stuart Johnstone, Louise Baur, Lesley King, Emma Boyland, Kathy Chapman, Clare Hughes & Adrian Bauman. (2019) Skin Conductance Responses Indicate Children are Physiologically Aroused by Their Favourite Branded Food and Drink Products. International Journal of Environmental Research and Public Health 16:17, pages 3014.
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Alethea H. Q. Koh, Lile Jia & Edward R. Hirt. (2017) Where do desires come from? Positivity offset and negativity bias predict implicit attitude toward temptations. Motivation and Emotion 41:4, pages 431-442.
Crossref
Rachel L. Bailey. (2016) Modern foraging: Presence of food and energy density influence motivational processing of food advertisements. Appetite 107, pages 568-574.
Crossref

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