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Studies in rhetoric and public speaking

The effectiveness of humor in persuasive speech

Pages 26-40 | Published online: 02 Jun 2009

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Read on this site (21)

Camille J. Saucier & Nathan Walter. (2021) Dissecting a frog: a meta-Analytic evaluation of humor intensity in persuasion research. Annals of the International Communication Association 45:4, pages 258-283.
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Melissa Wanzer, Melanie Booth‐Butterfield & Steven Booth‐Butterfield. (1995) The funny people: A source‐orientation to the communication of humor. Communication Quarterly 43:2, pages 142-154.
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MarcG. Weinberger & CharlesS. Gulas. (1992) The Impact of Humor in Advertising: A Review. Journal of Advertising 21:4, pages 35-59.
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Steven Booth‐Butterfield & Melanie Booth‐Butterfield. (1991) Individual differences in the communication of humorous messages. Southern Communication Journal 56:3, pages 205-218.
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KimberlyA. Neuendorf & Tom Fennell. (1988) A social facilitation view of the generation of humor and mirth reactions: Effects of a laugh track. Central States Speech Journal 39:1, pages 37-48.
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CalvinP. Duncan & JamesE. Nelson. (1985) Effects of Humor in a Radio Advertising Experiment. Journal of Advertising 14:2, pages 33-64.
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CharlesR. Gruner. (1985) Advice to the beginning speaker on using humor—what the research tells us. Communication Education 34:2, pages 142-147.
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Larry Percy. (1983) A Review of the Effect of Specific Advertising Elements upon Overall Communication Response. Current Issues and Research in Advertising 6:2, pages 77-118.
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ThomasJ. Madden & MarcG. Weinberger. (1982) The Effects of Humor on Attention in Magazine Advertising. Journal of Advertising 11:3, pages 8-14.
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George Brooker$suffix/text()$suffix/text(). (1981) A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals. Journal of Advertising 10:4, pages 29-40.
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Larry Powell. (1978) Topic salience and responses to the source of satirical messages. Southern Speech Communication Journal 44:1, pages 60-72.
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Larry Powell. (1977) Satire and speech trait evaluation. Western Journal of Speech Communication 41:2, pages 117-125.
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Larry Powell. (1977) Satirical persuasion and topic salience. Southern Speech Communication Journal 42:2, pages 151-162.
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James Larry Powell. (1975) The effects of ego involvement on responses to editorial satire. Central States Speech Journal 26:1, pages 34-38.
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CharlesR. Gruner & WilliamE. Lampton. (1972) Effects of including humorous material in a persuasive sermon. Southern Speech Communication Journal 38:2, pages 188-196.
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CharlesR. Gruner. (1970) The effect of humor in dull and interesting informative speeches. Central States Speech Journal 21:3, pages 160-166.
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GaryF. Pokorny & CharlesR. Gruner. (1969) An experimental study of the effect of satire used as support in a persuasive speech. Western Speech 33:3, pages 204-211.
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CharlesR. Gruner. (1965) Is wit to humor what rhetoric is to poetic?. Central States Speech Journal 16:1, pages 17-22.
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FrankE. X. Dance. (1964) Research reports. Central States Speech Journal 15:4, pages 290-296.
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Harvey Cromwell & Richard Kunkel. (1952) An Experimental Study of the Effect on the Attitude of Listeners of Repeating the Same Oral Propaganda. The Journal of Social Psychology 35:2, pages 175-184.
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Howard Gilkinson. (1944) Experimental and statistical research in general speech: II. Speakers, speeches, and audiences. Quarterly Journal of Speech 30:2, pages 180-186.
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Articles from other publishers (9)

Kevin Maher, Zeyuan Huang, Jiancheng Song, Xiaoming Deng, Yu-Kun Lai, Cuixia Ma, Hao Wang, Yong-Jin Liu & Hongan Wang. (2022) E-ffective: A Visual Analytic System for Exploring the Emotion and Effectiveness of Inspirational Speeches. IEEE Transactions on Visualization and Computer Graphics 28:1, pages 508-517.
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Nathan Walter, Michael J Cody, Larry Zhiming Xu & Sheila T Murphy. (2018) A Priest, a Rabbi, and a Minister Walk into a Bar: A Meta-Analysis of Humor Effects on Persuasion. Human Communication Research 44:4, pages 343-373.
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Jody C Baumgartner & Brad Lockerbie. (2018) Maybe it Is More Than a Joke: Satire, Mobilization, and Political Participation* . Social Science Quarterly 99:3, pages 1060-1074.
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. 2018. The Psychology of Humor. The Psychology of Humor 373 510 .
Yaowaluck Promdee, Sumonta Kasemvilas, Napat Phangsuk & Rojana Yodthasarn. (2017) Predicting Persuasive Message for Changing Student's Attitude Using Data Mining. Predicting Persuasive Message for Changing Student's Attitude Using Data Mining.
Calvin P. Duncan. (1979) Humor in advertising: A behavioral perspective. Journal of the Academy of Marketing Science 7:4, pages 285-306.
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Jeffrey H. Goldstein & Paul E. McGhee. 1972. The Psychology of Humor. The Psychology of Humor 263 283 .
Jacqueline D. Goodchilds. 1972. The Psychology of Humor. The Psychology of Humor 173 193 .
Charles R. Gruner. (1967) Effect of Humor on Speaker Ethos and Audience Information Gain 1. Journal of Communication 17:3, pages 228-233.
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