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Studies in rhetoric and public speaking

The relative effectiveness of three forms of radio presentation in influencing attitudes

Pages 41-47 | Published online: 02 Jun 2009

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Read on this site (6)

Kimber Charles Pearce & Elizabeth J. Natalie. (1993) Deconstructing Gender Differences in Persuasibility: A Bricolage. Women's Studies in Communication 16:1, pages 55-73.
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LawrenceB. Rosenfeld & VickieR. Christie. (1974) Sex and persuasibility revisited. Western Speech 38:4, pages 244-253.
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RobertN. Bostrom & AlanP. Kemp. (1969) Type of speech, sex of speaker, and sex of subject as factors influencing persuasion. Central States Speech Journal 20:4, pages 245-251.
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DonaldN. Dedmon & JohnF. G. Kowalzik. (1964) “The ‘elocution’ specter and the teaching and researching of speech delivery”. Central States Speech Journal 15:2, pages 100-106.
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RobertS. Goyer. (1959) Books: Significant contributions to the study of persuasion. Central States Speech Journal 10:2, pages 57-63.
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Howard Gilkinson. (1944) Experimental and statistical research in general speech: II. Speakers, speeches, and audiences. Quarterly Journal of Speech 30:2, pages 180-186.
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Articles from other publishers (3)

Stuart Wells. (1976) Evaluation criteria and the effectiveness of instructional technology in higher education. Higher Education 5:3, pages 253-275.
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Sidney Kraus. (1962) Modifying prejudice: Attitude change as a function of the race of the communicator. Audiovisual communication review 10:1, pages 14-22.
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John Moldstad. (1956) Doctoral dissertations in audio-visual education. Educational Technology Research and Development 4:4, pages 291-333.
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