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Speech Monographs Volume 17, 1950 - Issue 2
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Original Articles

The relative effect on audience attitude of the first versus the second argumentative speech of a seriesFootnote∗

Harvey Cromwell Mississippi State College for Women
Pages 105-122 | Published online: 02 Jun 2009

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Jong-Hyeong Kim. (2011) Application of the Concept of Multi-phase Experience to Wait Management in Restaurant Services. Asia Pacific Journal of Tourism Research 16:4, pages 379-394.
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Roobina Ohanian & IsabellaC.M. Cunningham. (1987) Application of Primacy-Recency in Comparative Advertising. Current Issues and Research in Advertising 10:1-2, pages 99-121.
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WilliamD. Crano. (1977) Primacy versus Recency in Retention of Information and Opinion Change. The Journal of Social Psychology 101:1, pages 87-96.
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PaulD. Brandes & Marie Shepardson. (1967) The effect of the introduction on a literary communication. Quarterly Journal of Speech 53:2, pages 152-155.
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Elliott McGinnies. (1966) Studies in Persuasion: II. Primacy-Recency Effects with Japanese Students. The Journal of Social Psychology 70:1, pages 77-85.
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FrankE. X. Dance. (1964) Research reports. Central States Speech Journal 15:4, pages 290-296.
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Ernest Thompson. (1960) An experimental investigation of the relative effectiveness of organizational structure in oral communication. The Southern Speech Journal 26:1, pages 59-69.
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Walter Weiss & Bernhardt Lieberman. (1959) The Effects of “Emotional” Language on the Induction and Change of Opinions. The Journal of Social Psychology 50:1, pages 129-141.
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HalbertE. Gulley & DavidK. Berlo. (1956) Effect of intercellular and intracellular speech structure on attitude change and learning. Speech Monographs 23:4, pages 288-297.
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DonaldL. Thistlethwaite, Joseph Kemenetzky & Hans Schmidt. (1956) Factors influencing attitude change through refutative communications∗ . Speech Monographs 23:1, pages 14-25.
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Harvey Cromwell. (1951) An experimental design for determining induced changes in the attitudes of others. The Southern Speech Journal 16:3, pages 198-206.
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Articles from other publishers (24)

Mohita Junnarkar & Kartik Adlakha. 2023. Kriminalpsychologie und das Strafrechtssystem in Indien und darüber hinaus. Kriminalpsychologie und das Strafrechtssystem in Indien und darüber hinaus 259 272 .
Mohita Junnarkar & Kartik Adlakha. 2021. Criminal Psychology and the Criminal Justice System in India and Beyond. Criminal Psychology and the Criminal Justice System in India and Beyond 229 241 .
Hang Lu, Katherine McComas, Heidi Kretser & T. Bruce Lauber. (2019) Scared Yet Compassionate? Exploring the Order Effects of Threat Versus Suffering Messages on Attitude Toward Scary Victims. Science Communication 42:1, pages 3-30.
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Zachary Horne & Jonathan Livengood. (2015) Ordering effects, updating effects, and the specter of global skepticism. Synthese 194:4, pages 1189-1218.
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Mindaugas Mozuraitis, Craig G. Chambers & Meredyth Daneman. (2016) Verbal Ability, Argument Order, and Attitude Formation. Frontiers in Psychology 7.
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Ina Garnefeld & Lena Steinhoff. (2013) Primacy versus recency effects in extended service encounters. Journal of Service Management 24:1, pages 64-81.
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Grant McQueen & Anders Stenkrona. (2012) The home-institution bias. Journal of Banking & Finance 36:6, pages 1627-1638.
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A. Y. S. Lau & E. W. Coiera. (2009) Can Cognitive Biases during Consumer Health Information Searches Be Reduced to Improve Decision Making?. Journal of the American Medical Informatics Association 16:1, pages 54-65.
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Sandra CainSandra Cain. 2009. Key Concepts in Public Relations. Key Concepts in Public Relations 121 126 .
A. Y. S. Lau & E. W. Coiera. (2007) Do People Experience Cognitive Biases while Searching for Information?. Journal of the American Medical Informatics Association 14:5, pages 599-608.
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Eric R. IgouHerbert Bless. (2016) Conversational Expectations as a Basis for Order Effects in Persuasion. Journal of Language and Social Psychology 26:3, pages 260-273.
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Eric R Igou & Herbert Bless. (2003) Inferring the importance of arguments: Order effects and conversational rules. Journal of Experimental Social Psychology 39:1, pages 91-99.
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Leandre R. FabrigarRichard E. Petty. (2016) The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion. Personality and Social Psychology Bulletin 25:3, pages 363-381.
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Robin M Hogarth & Hillel J Einhorn. (1992) Order effects in belief updating: The belief-adjustment model. Cognitive Psychology 24:1, pages 1-55.
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Wilbur G. Lewellen & Michael S. Long. (2007) Functional and Behavioral Application. Decision Sciences 3:4, pages 19-54.
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CLYDE HENDRICK & RUSSELL A. JONES. 1972. The Nature of Theory and Research in Social Psychology. The Nature of Theory and Research in Social Psychology 196 250 .
Grant Richard McQueen & Anders Karlsson. (2007) The Homeboy Bias: Evidence For and Determinants Of. SSRN Electronic Journal.
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William Wallace & Warner Wilson. (2016) Reliable Recency Effects. Psychological Reports 25:1, pages 311-317.
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. 1967. Public Education about Cancer. Public Education about Cancer 42 67 .
Ralph L. Rosnow. (1966) Whatever Happened to the “Law of Primacy”?. Journal of Communication 16:1, pages 10-31.
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Ralph L. Rosnow & Gordon Russell. (2016) Spread of Effect of Reinforcement in Persuasive Communication. Psychological Reports 12:3, pages 731-735.
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Duane P. Schultz. (2017) Primacy-recency within a sensory variation framework. The Psychological Record 13:2, pages 129-139.
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Robert E. Lana. (2016) Controversy of the Topic and the Order of Presentation in Persuasive Communications. Psychological Reports 12:1, pages 163-170.
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Franklin H. Knower. (2016) Chapter V: Speech. Review of Educational Research 22:2, pages 102-115.
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