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Speech Monographs Volume 24, 1957 - Issue 1
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Original Articles

Some determinants of the effect of oral communication in producing attitude change and learning

David K. Berlo Michigan State University
&
Halbert E. Gulley University of Illinois
Pages 10-20 | Published online: 02 Jun 2009

Citations (8)

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Read on this site (4)

Julian V. Roberts. (1985) The Attitude-Memory Relationship After 40 Years: A Meta-analysis of the Literature. Basic and Applied Social Psychology 6:3, pages 221-241.
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DennisS. Gouran. (1966) Attitude change and listeners' understanding of a persuasive communication. The Speech Teacher 15:4, pages 289-294.
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JamesC. McCroskey. (1966) Scales for the measurement of ethos. Speech Monographs 33:1, pages 65-72.
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Charles Goetzinger & Milton Valentine. (1964) The forum. The Speech Teacher 13:1, pages 62-63.
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Articles from other publishers (4)

Shaohua Yang, Salmi Mohd Isa, Hongyan Wu, Ramayah Thurasamy, Xi Fang, Yedan Fan & Danping Liu. (2022) Effects of Stores’ Environmental Components on Chinese Consumers’ Emotions and Intentions to Purchase Luxury Brands: Integrating Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Approaches. Frontiers in Psychology 13.
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Barbara Lieb Brilhart. (1970) Relationships of Speaker-Message Perception to Perceptual Field-Independence. Journal of Communication 20:2, pages 153-166.
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SALVATORE V. ZAGONA & M. RUSSELL HARTER. (1966) CREDIBILITY OF SOURCE AND RECIPIENT'S ATTITUDE: FACTORS IN THE PERCEPTION AND RETENTION OF INFORMATION ON SMOKING BEHAVIOR. Perceptual and Motor Skills 23:1, pages 155-168.
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Wallace C. Fotheringham & Goodwin F. BerquistJrJr. (2016) Chapter IV: Speaking. Review of Educational Research 28:2, pages 107-116.
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