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Speech Monographs Volume 33, 1966 - Issue 2
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Original Articles

The concept of ethos and the structure of persuasion

Paul I. Rosenthal Assistant Professor of Speech, University of California, Los Angeles
Pages 114-126 | Published online: 02 Jun 2009

Citations (19)

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Read on this site (10)

Emmanuel D Mbennah & Paul J Schutte. (2000) Towards a holistic theory of speaker credibility. Communicatio 26:1, pages 49-59.
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WilliamL. Benoit & Allison Harthcock. (1999) Functions of the great debates: Acclaims, attacks, and defenses in the 1960 presidential debates. Communication Monographs 66:4, pages 341-357.
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DominicA. Infante, KennethR. Parker, ChristopherH. Clarke, Laverne Wilson & IndraniA. Nathu. (1983) A comparison of factor and functional approaches to source credibility. Communication Quarterly 31:1, pages 43-48.
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CaryG. Mills. (1977) Relationships among three sources of credibility in the communication configuration: Speaker, message, and experimenter. Southern Speech Communication Journal 42:4, pages 334-351.
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G. P. Mohrmann & MichaelC. Leff. (1974) Lincoln at cooper union: A rationale for neo‐classical criticism. Quarterly Journal of Speech 60:4, pages 459-467.
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MichaelC. Leff & GeraldP. Mohrmann. (1974) Lincoln at Cooper Union: A rhetorical analysis of the text. Quarterly Journal of Speech 60:3, pages 346-358.
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John Stewart. (1972) Concepts of language and meaning: A comparative study. Quarterly Journal of Speech 58:2, pages 123-133.
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PaulI. Rosenthal. (1972) The concept of the paramessage in persuasive communication. Quarterly Journal of Speech 58:1, pages 15-30.
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PaulI. Rosenthal. (1971) Specificity, verifiability, and message credibility. Quarterly Journal of Speech 57:4, pages 393-401.
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WaldoW. Phelps, PaulI. Rosenthal & DaleG. Leathers. (1970) A proseminar in rhetorical communication for undergraduates. The Speech Teacher 19:1, pages 68-73.
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Articles from other publishers (9)

Qiuyue Shao, Shouming Chen & Peien Chen. (2022) CEO rhetorical strategies and firms' internationalization: A communication perspective. Strategic Management 27:2, pages 4-16.
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D.M. Ponton. (2022) Corporate Feminism? Emma Watson and the UN’s #HeForShe Movement. Language and Text Язык и текст 9:2, pages 76-90.
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William L. Benoit & Jordan L. Compton. (2013) A Functional Analysis of 2012 Presidential Primary TV Spots. American Behavioral Scientist 58:4, pages 497-509.
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Michael Leff & Gerald P. Mohrmann. (2011) Lincoln à Cooper Union : Plaidoyer pour une critique néo-classiqueLincoln at Cooper Union: a Rationale for Neo-Classical Criticism. Argumentation et analyse du discours:6.
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Michael Leff & Gerald P. Mohrmann. (2011) Lincoln à Cooper Union : Une analyse rhétorique du texteLincoln at Cooper Union: A Rhetorical Analysis of the Text. Argumentation et analyse du discours:6.
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ROGER D. CHERRY. (2016) Ethos Versus Persona. Written Communication 15:3, pages 384-410.
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ROGER D. CHERRY. (2016) Ethos Versus Persona. Written Communication 5:3, pages 251-276.
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Paul Rosenthal. (1983) Nature of Jury Response to the Expert Witness. Journal of Forensic Sciences 28:2, pages 11541J.
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Chaïm PerelmanChaïm Perelman. 1979. The New Rhetoric and the Humanities. The New Rhetoric and the Humanities 1 42 .

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