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The effect of credibility in sources of testimony on audience attitudes toward speaker and message

Pages 456-458 | Published online: 02 Jun 2009

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Lisa L. Massi Lindsey & Kimo Ah Yun. (2003) Examining the persuasive effect of statistical messages: A test of mediating relationships. Communication Studies 54:3, pages 306-321.
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Barbara A. Lafferty, Ronald E. Goldsmith & Stephen J. Newell. (2002) The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions. Journal of Marketing Theory and Practice 10:3, pages 1-11.
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TeresaA. Swartz. (1984) Relationship between Source Expertise and Source Similarity in an Advertising Context. Journal of Advertising 13:2, pages 49-54.
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MichaelG. Parkinson. (1981) Verbal behavior and courtroom success. Communication Education 30:1, pages 22-32.
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JosephA. Luchok & JamesC. McCroskey. (1978) The effect of quality of evidence on attitude change and source credibility. Southern Speech Communication Journal 43:4, pages 371-383.
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LawrenceR. Wheeless. (1973) Effects of explicit credibility statements by more credible and less credible sources. Southern Speech Communication Journal 39:1, pages 33-39.
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Loren Anderson. (1970) An Experimental Study of Reluctant and Biased Authority-Based Assertions. The Journal of the American Forensic Association 7:2, pages 79-84.
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Articles from other publishers (14)

Zehra Ece Serman & Julian Sims. (2022) Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic. Information Systems Frontiers 25:6, pages 2317-2334.
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Sung Youl Jun, Tae Wook Ju, Hye Kyung Park, Jacob C. Lee & Tae Min Kim. (2023) Information distortion in word-of-mouth retransmission: the effects of retransmitter intention and source expertise. Asian Business & Management 22:5, pages 1848-1876.
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Jeffrey R. Cohen, Lisa Milici Gaynor, Ganesh Krishnamoorthy & Arnold M. Wright. (2022) The effects of audit committee ties and industry expertise on investor judgments—Extending Source Credibility Theory. Accounting, Organizations and Society 102, pages 101352.
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Rebecca Hafner, David Elmes & Daniel Read. (2017) Exploring the Role of Messenger Effects and Feedback Frames in Promoting Uptake of Energy-Efficient Technologies. Current Psychology 38:6, pages 1601-1612.
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Keith E. Dilbeck, Andrés Domínguez, Jon Dornaletexte Ruiz, Martin McMurrich & Mike Allen. 2014. Cases on Communication Technology for Second Language Acquisition and Cultural Learning. Cases on Communication Technology for Second Language Acquisition and Cultural Learning 24 57 .
David Tewksbury, Jakob Jensen & Kevin Coe. (2011) Video News Releases and the Public: The Impact of Source Labeling on the Perceived Credibility of Television News. Journal of Communication 61:2, pages 328-348.
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Anna Winterbottom, Hilary L. Bekker, Mark Conner & Andrew Mooney. (2008) Does narrative information bias individual's decision making? A systematic review. Social Science & Medicine 67:12, pages 2079-2088.
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Andrzej Huczynski. 2004. Influencing Within Organizations. Influencing Within Organizations.
Chanthika Pornpitakpan. (2006) The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence. Journal of Applied Social Psychology 34:2, pages 243-281.
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Andrew P. Smith, James A. Young & Jan Gibson. (1999) How now, mad‐cow? Consumer confidence and source credibility during the 1996 BSE scare. European Journal of Marketing 33:11/12, pages 1107-1122.
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Susan Coppess Pendleton. (1998) Rumor research revisited and expanded. Language & Communication 18:1, pages 69-86.
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JOOHN C. REINARD. (1988) The Empirical Study of the Persuasive Effects of Evidence The Status After Fifty Years of Research. Human Communication Research 15:1, pages 3-59.
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Kenneth K. Sereno. (1983) Source Credibility. Journal of Forensic Sciences 28:2, pages 11542J.
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Alice M. Tybout. (2018) Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context. Journal of Marketing Research 15:2, pages 229-242.
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