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Speech Monographs Volume 39, 1972 - Issue 2
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Special reports

The effects of reassuring recommendations in a fear‐arousing speech

Frances Cope Instructor of Speech, Auburn University
&
Don Richardson Associate Professor and Assistant Dean of the Graduate School, Auburn University
Pages 148-150 | Published online: 02 Jun 2009

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Read on this site (1)

Daniel J. O'Keefe. (1997) Standpoint Explicitness and Persuasive Effect: A Meta-Analytic Review of the Effects of Varying Conclusion Articulation in Persuasive Messages. Argumentation and Advocacy 34:1, pages 1-12.
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Articles from other publishers (3)

Hyojin Kim & Chunsik Lee. (2012) Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing 12:4, pages 247-258.
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Andrzej Huczynski. 2004. Influencing Within Organizations. Influencing Within Organizations.
Daniel J. O'Keefe & Frederic J. Medway. (1997) The application of persuasion research to consultation in school psychology. Journal of School Psychology 35:2, pages 173-193.
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