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Speech Monographs Volume 39, 1972 - Issue 4
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Original Articles

Toward a role enactment theory of persuasion

Charles R. Berger Assistant Professor of Public Address and Group Communication, Northwestern University
Pages 260-276 | Published online: 02 Jun 2009

Citations (7)

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Read on this site (1)

Michael L. Lewis, H. Wayland Cummings & Larry W. Long. (1981) Communication Activity as a Predictor of the Fit Between Worker Motivation and Worker Productivity. Annals of the International Communication Association 5:1, pages 473-503.
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Articles from other publishers (6)

Milton Mayfield, Jacqueline Mayfield & Robyn WalkerMilton Mayfield, Jacqueline Mayfield & Robyn Walker. 2020. Fundamental Theories of Business Communication. Fundamental Theories of Business Communication 211 231 .
Milton Mayfield, Jacqueline Mayfield & Robyn WalkerMilton Mayfield, Jacqueline Mayfield & Robyn Walker. 2020. Fundamental Theories of Business Communication. Fundamental Theories of Business Communication 161 170 .
Tariq Malik. (2013) Positive effects of opinion‐count on job satisfaction of team members in business enterprises. Journal of Communication Management 17:1, pages 56-74.
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EDWARD M. BODAKEN, RICHARD N. PILAND, TIMOTHY G. PLAX & ALLEN N. WEINER. (1979) ROLE ENACTMENT AS A SOCIALLY RELEVANT EXPLANATION OF SELF-PERSUASION. Human Communication Research 5:3, pages 203-214.
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EDWARD M. BODAKEN. (1976) AN EMPIRICAL TEST OF A ROLE ENACTMENT MODEL OF PERSUASION. Human Communication Research 2:4, pages 330-337.
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P. W. Hughes & R. D. Traill. (2016) Simulation Methods in Teacher Education. Australian Journal of Education 19:2, pages 113-126.
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