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Communication Monographs Volume 45, 1978 - Issue 4: Campaign '76 Communication Studies of the Presidential Campaign
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Original Articles

The functions of presidential campaigning

Bruce E. Gronbeck Associate Professor of Speech and Dramatic Art, University of Iowa
Pages 268-280 | Published online: 02 Jun 2009

Citations (24)

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Ben Epstein & Jeffrey D. Broxmeyer. (2020) The (surprisingly interesting) story of e-mail in the 2016 presidential election. Journal of Information Technology & Politics 17:3, pages 232-248.
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Elizabeth A. Petre. (2018) Encouraging Identification with the Larger Campaign Narrative: Grassroots Organizing Texts in Barack Obama’s 2008 Presidential Campaign. Communication Quarterly 66:3, pages 283-307.
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SharonE. Jarvis. (2004) Partisan patterns in presidential campaign speeches, 1948–2000. Communication Quarterly 52:4, pages 403-419.
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John Waite Bowers. (1999) Scientizing rhetoric. Communication Studies 50:1, pages 45-53.
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WilliamL. Benoit, P.M. Pier & JosephR. Blaney. (1997) “Sustainable development” in visual imagery: A functional approach to televised political spots: Acclaiming, attacking, defending. Communication Quarterly 45:1, pages 1-20.
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ShawnJ. Parry‐Giles & Trevor Parry‐Giles. (1996) Gendered politics and presidential image construction: A reassessment of the “feminine style”. Communication Monographs 63:4, pages 337-353.
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Trevor Parry‐Giles. (1994) Property rights, human rights, and American jurisprudence: The rejection of John J. Parker's nomination to the Supreme court. Southern Communication Journal 60:1, pages 57-67.
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Mary-Ann Leon. (1993) Revealing Character and Addressing Voters' Needs in the 1992 Presidential Debates: A Content Analysis. Argumentation and Advocacy 30:2, pages 88-105.
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MarkP. Moore. (1992) “The Quayle quagmire”: Political campaigns in the poetic form of burlesque. Western Journal of Communication 56:2, pages 108-124.
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StephenP. Depoe. (1991) Space and the 1960 presidential campaign: Kennedy, Nixon, and “public time”. Western Journal of Speech Communication 55:2, pages 215-233.
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KeithV. Erickson & CathyA. Fleuriet. (1991) Presidential anonymity: Rhetorical identity management and the mystification of political reality. Communication Quarterly 39:3, pages 272-289.
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JohnM. Murphy. (1989) Comic strategies and the American covenant. Communication Studies 40:4, pages 266-279.
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JohnF. Cragan & CraigW. Cutbirth. (1984) A revisionist perspective on political ad hominem argument: A case study. Central States Speech Journal 35:4, pages 228-237.
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KeithV. Erickson & WallaceV. Schmidt. (1982) Presidential political silence: Rhetoric and the rose garden strategy. Southern Speech Communication Journal 47:4, pages 402-421.
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Ruth Ann Weaver. (1982) Acknowledgment of victory and defeat: The reciprocal ritual. Central States Speech Journal 33:3, pages 480-489.
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BruceE. Gronbeck. (1981) Qualitative communication theory and rhetorical studies in the 1980s. Central States Speech Journal 32:4, pages 243-253.
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JudithS. Trent. (1978) Presidential surfacing: The ritualistic and crucial first act. Communication Monographs 45:4, pages 281-292.
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Articles from other publishers (7)

Dalia ElsheikhDalia Elsheikh. 2018. Campaign Professionalism during Egypt’s 2012 Presidential Election. Campaign Professionalism during Egypt’s 2012 Presidential Election 1 38 .
Michael J. Jensen. (2016) Social Media and Political Campaigning. The International Journal of Press/Politics 22:1, pages 23-42.
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Michael J. Jensen & Nick Anstead. 2014. The Internet and Democracy in Global Perspective. The Internet and Democracy in Global Perspective 57 81 .
MARY E. STUCKEY, KRISTINA E. CURRY & ANDREW D. BARNES. (2010) Bringing Candidacies in from the Cold: Mainstreaming Minority Candidates, 1960 and 2008. Presidential Studies Quarterly 40:3, pages 414-430.
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Linda-Renée Bloch. (2000) Mobile Discourse: Political Bumper Stickers as a Communication Event in Israel. Journal of Communication 50:2, pages 48-76.
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Marion G. Müller. (1997) Visuelle Wahlkampfkommunikation. Publizistik 42:2, pages 205-228.
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Hanna Herzog. (2011) The Election Campaign as a Liminal Stage — Negotiations over Meanings. The Sociological Review 35:3, pages 559-574.
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