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A I I E Transactions Volume 12, 1980 - Issue 2
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Original Articles

Coordination Strategies for Production and Marketing in a Functionally Decentralized Firm

James R. Freeland The Colgate Darden Graduate School of Business Administration, University of Virginia, Charlottesville, Virginia, 22906
Pages 126-132 | Received 01 Feb 1979, Published online: 06 Jul 2007

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Rita Yadav, Sarla Pareek, Mandeep Mittal & Mahesh Kumar Jayaswal. (2022) Two-level supply chain models with imperfect quality items when demand influences price and marketing promotion. Journal of Management Analytics 9:4, pages 480-495.
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Ata Allah Taleizadeh & Mahsa Noori-daryan. (2016) Pricing, manufacturing and inventory policies for raw material in a three-level supply chain. International Journal of Systems Science 47:4, pages 919-931.
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Naeem Bajwa, Belleh Fontem & Charles R. Sox. (2016) Optimal product pricing and lot sizing decisions for multiple products with nonlinear demands. Journal of Management Analytics 3:1, pages 43-58.
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Amaia Lusa, Carme Martínez-Costa & Marta Mas-Machuca. (2012) An integral planning model that includes production, selling price, cash flow management and flexible capacity. International Journal of Production Research 50:6, pages 1568-1581.
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MURUVVET CELIKBAS, J. GEORGE SHANTHIKUMAR & JAYASHANKARM. SWAMINATHAN. (1999) Coordinating production quantities and demand forecasts through penalty schemes. IIE Transactions 31:9, pages 851-864.
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İBRAHIM ÇIL & RAMAZAN EVREN. (1998) Linking of Manufacturing Strategy, Market Requirements and Manufacturing Attributes In Technology Choice: An Expert System Approach. The Engineering Economist 43:3, pages 183-202.
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Won J. Lee, Daesoo Kim & A. Victor Cabot. (1996) Optimal Demand Rate, Lot Sizing, and Process Reliability Improvement Decisions. IIE Transactions 28:11, pages 941-952.
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G. ULUSOY & T. YAZGAÇ. (1995) Joint decision making for production and marketing. International Journal of Production Research 33:8, pages 2277-2293.
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DAVID ROSENBERG. (1991) Optimal Price-Inventory Decisions: Profit vs. ROII. IIE Transactions 23:1, pages 17-22.
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P. L. ABAD. (1982) Approach to decentralized marketing-production planning†. International Journal of Systems Science 13:3, pages 227-235.
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Articles from other publishers (44)

Mahsa Noori-daryan, Ata Allah Taleizadeh & Leopoldo Eduardo Cárdenas-Barrón. (2023) Pricing, replenishment and consignment strategies for a multi-tier supply system under various structures. Expert Systems with Applications 224, pages 119985.
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Rita Yadav, Sarla Pareek & Mandeep Mittal. (2018) Supply chain models with imperfect quality items when end demand is sensitive to price and marketing expenditure. RAIRO - Operations Research 52:3, pages 725-742.
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Dušan Hrabec, Kjetil K. Haugen & Pavel Popela. (2016) The newsvendor problem with advertising: an overview with extensions. Review of Managerial Science 11:4, pages 767-787.
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Olga Perdikaki, Subodha Kumar & Chelliah Sriskandarajah. (2017) Managing Retail Budget Allocation between Store Labor and Marketing Activities. Production and Operations Management 26:9, pages 1615-1631.
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Xu Zhang & Panlop Zeephongsekul. (2016) Asymmetric supply chain models implementable with a mechanism design. Applied Mathematical Modelling 40:23-24, pages 10719-10739.
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Hani I. Mesak, Abdullahel Bari & Rob Blackstock. (2016) On the robustness and strategic implications of a parsimonious advertising – inventory competitive model with extensions to pricing competition. International Journal of Production Economics 180, pages 38-47.
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Hani I. Mesak, Abdullahel Bari, Michael S. Luehlfing & Fei Han. (2015) On modeling the advertising-operations interface under asymmetric competition. European Journal of Operational Research 240:1, pages 278-291.
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Ying‐Ju Chen & Wenqiang Xiao. (2012) Impact of Reseller's Forecasting Accuracy on Channel Member Performance. Production and Operations Management 21:6, pages 1075-1089.
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Dengpan Liu, Subodha Kumar & Vijay S. Mookerjee. (2012) Advertising Strategies in Electronic Retailing: A Differential Games Approach. Information Systems Research 23:3-part-2, pages 903-917.
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Gary M. Erickson. (2011) A differential game model of the marketing-operations interface. European Journal of Operational Research 211:2, pages 394-402.
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Ashkan Hafezalkotob, Ahmad Makui & Seyed Jafar Sadjadi. (2011) Strategic and Tactical Design of Competing Decentralized Supply Chain Networks with Risk-Averse Participants for Markets with Uncertain Demand. Mathematical Problems in Engineering 2011, pages 1-27.
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Zhaoxia Zheng & De Xia. (2010) An Integrated Transferring Mechanism of Supply Chain for Specific Demand from Strategy to Operation. An Integrated Transferring Mechanism of Supply Chain for Specific Demand from Strategy to Operation.
MARYAM ESMAEILI, PRAKASH L. ABAD & MIR-BAHADOR ARYANEZHAD. (2011) SELLER-BUYER RELATIONSHIP WHEN END DEMAND IS SENSITIVE TO PRICE AND PROMOTION. Asia-Pacific Journal of Operational Research 26:05, pages 605-621.
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Seyed J. Sadjadi, Mir-Bahador Aryanezhad & Armin Jabbarzadeh. (2009) An integrated pricing and lot sizing model with reliability consideration. An integrated pricing and lot sizing model with reliability consideration.
M. Esmaeili, Mir-Bahador Aryanezhad & P. Zeephongsekul. (2009) A game theory approach in seller–buyer supply chain. European Journal of Operational Research 195:2, pages 442-448.
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Mohammad Fathian, Seyed J. Sadjadi & Samaneh Sajadi. (2009) Optimal pricing model for electronic products. Computers & Industrial Engineering 56:1, pages 255-259.
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Abhijit Upasani & Reha Uzsoy. (2007) Incorporating manufacturing lead times in joint production-marketing models: A review and some future directions. Annals of Operations Research 161:1, pages 171-188.
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N. Safaei, S.J. Sadjadi & M. Babakhani. (2006) An efficient genetic algorithm for determining the optimal price discrimination. Applied Mathematics and Computation 181:2, pages 1693-1702.
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Seyed J. Sadjadi & M. Ziaee. 2006. Computational Science and Its Applications - ICCSA 2006. Computational Science and Its Applications - ICCSA 2006 574 580 .
Seyed J. Sadjadi, Maryam Oroujee & Mir. B. Aryanezhad. (2005) Optimal Production and Marketing Planning. Computational Optimization and Applications 30:2, pages 195-203.
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Candace A. Yano & Stephen M. Gilbert. 2005. Managing Business Interfaces. Managing Business Interfaces 65 103 .
Moutaz Khouja & Stephanie S Robbins. (2003) Linking advertising and quantity decisions in the single-period inventory model. International Journal of Production Economics 86:2, pages 93-105.
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O.Byung Kwon & Kun Chang Lee. (2002) MACE: multi-agents coordination engine to resolve conflicts among functional units in an enterprise. Expert Systems with Applications 23:1, pages 9-21.
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Chehoon Sung, Yongwon Seo, Juho Hahm & Sukho Kang. (2002) Coordination of investment decisions on marketing and logistics for the optimal supply chain operations. Computers & Industrial Engineering 43:1-2, pages 75-95.
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K. Ravi Kumar, Arvinder P.S. Loomba & George C. Hadjinicola. (2000) Marketing–production coordination in channels of distribution. European Journal of Operational Research 126:1, pages 189-217.
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Won Jun Lee & Kun Chang Lee. (1999) A meta decision support system approach to coordinating production/marketing decisions. Decision Support Systems 25:3, pages 239-250.
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Diane H. Parente. (1998) Across the manufacturing‐marketing interface Classification of significant research. International Journal of Operations & Production Management 18:12, pages 1205-1222.
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Kut C. So & Jing-Sheng Song. (1998) Price, delivery time guarantees and capacity selection. European Journal of Operational Research 111:1, pages 28-49.
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DaeSoo Kim & Won J. Lee. (1998) Optimal joint pricing and lot sizing with fixed and variable capacity. European Journal of Operational Research 109:1, pages 212-227.
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DaeSoo Kim & Won J. Lee. (1998) Optimal coordination strategies for production and marketing decisions. Operations Research Letters 22:1, pages 41-47.
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K. Ravi Kumar & George C. Hadjinicola. (1996) Resource allocation to defensive marketing and manufacturing strategies. European Journal of Operational Research 94:3, pages 453-466.
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Injazz J. Chen & Michael H. Small. (1996) Planning for advanced manufacturing technology. International Journal of Operations & Production Management 16:5, pages 4-24.
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George Kapsiotis & Spyros Tzafestas. (1994) Hierarchical control approach to a composite inventory-marketing problem. Journal of Intelligent & Robotic Systems 11:3, pages 293-309.
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George Kapsiotis & Spyros Tzafestas. 1994. Modern Manufacturing. Modern Manufacturing 173 224 .
Won J. Lee & DaeSoo Kim. (2007) Optimal and Heuristic Decision Strategies for Integrated Production and Marketing Planning. Decision Sciences 24:6, pages 1203-1214.
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Won J. Lee. (2007) Determining Order Quantity and Selling Price by Geometric Programming: Optimal Solution, Bounds, and Sensitivity*. Decision Sciences 24:1, pages 76-87.
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Jehoshua Eliashberg & Richard Steinberg. 1993. Marketing. Marketing 827 880 .
IJ Chen, RJ Calantone & C-H Chung. (1992) The marketing-manufacturing interface and manufacturing flexibility. Omega 20:4, pages 431-443.
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Michael J. Showalter & J. Dennis White. (1991) An Integrated Model for Demand‐Output Management in Service Organisations: Implications for Future Research. International Journal of Operations & Production Management 11:1, pages 51-67.
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L.C. Hendry & B.G. Kingsman. (1989) Production planning systems and their applicability to make-to-order companies. European Journal of Operational Research 40:1, pages 1-15.
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P.L. Abad. (1987) A hierarchical optimal control model for co-ordination of functional decisions in a firm. European Journal of Operational Research 32:1, pages 62-75.
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Ludo F. Gelders & Luk N. Van Wassenhove. (1981) Production planning: a review. European Journal of Operational Research 7:2, pages 101-110.
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V. B. Kaujalgi & A. K. Rao. (2002) Deviation Model for Production Marketing System. SSRN Electronic Journal.
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Ying-Ju Chen & Wenqiang Xiao. (2012) Impact of Reseller's Forecasting Accuracy on Channel Member Performance. SSRN Electronic Journal.
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