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Articles

Direct-to-Consumer Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources

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Pages 293-314 | Published online: 11 Nov 2009

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Jongwan Bae, Hannah Oh & Seungbeom Kim. (2023) Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry. Journal of Current Issues & Research in Advertising 44:1, pages 105-121.
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Robert G. Magee & Stephen C. Smith. (2019) The modality of direct-to-consumer advertisements for prescription drugs affects thoughts of risk and drug distrust. Communication Research Reports 36:4, pages 349-358.
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Stephen McCreery & Dean M. Krugman. (2017) Tablets and TV Advertising: Understanding the Viewing Experience. Journal of Current Issues & Research in Advertising 38:2, pages 197-211.
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Jin Seong Park, Ho-Young (Anthony) Ahn & Eric John Haley. (2017) Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine. Health Marketing Quarterly 34:2, pages 81-96.
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Jennifer Gerard Ball, Danae Manika & Patricia Stout. (2016) Causes and consequences of trust in direct-to-consumer prescription drug advertising. International Journal of Advertising 35:2, pages 216-247.
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Jisu Huh, Denise E. Delorme & Leonard N. Reid. (2016) A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors. Journal of Health Communication 21:1, pages 109-117.
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Jennifer G. Ball, Danae Manika & Patricia A. Stout. (2016) The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising. Journal of Health Communication 21:1, pages 12-32.
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Mina Lee, Karen Whitehill King & Leonard N. Reid. (2015) Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising. Journal of Health Communication 20:4, pages 431-444.
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Eunjin (Anna) Kim, Eunseon Kwon, Seoyeon Hong, Heather Shoenberger & Marla Royne Stafford. (2023) Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry. Frontiers in Psychology 14.
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Vikas Kumar, Vikrant Kaushal & Shashi. (2023) Role of customer perceived brand ethicality in inducing engagement in online brand communities. Journal of Retailing and Consumer Services 71, pages 103184.
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Isabell Koinig & Barbara Mueller. 2022. The International Encyclopedia of Health Communication. The International Encyclopedia of Health Communication 1 5 .
Brent Rollins, Jisu Huh, Nilesh Bhutada & Matthew Perri. (2020) Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA). International Journal of Pharmaceutical and Healthcare Marketing 15:1, pages 1-17.
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Pan Huifeng, Hong-Youl Ha & Je-Won Lee. (2020) Perceived risks and restaurant visit intentions in China: Do online customer reviews matter?. Journal of Hospitality and Tourism Management 43, pages 179-189.
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Mohsen Ali Murshid & Zurina Mohaidin. (2018) The Influence of Information, Brand, Medical Representatives and Sales Promotion on Physician Prescribing Decision. Journal of Pharmaceutical Health Services Research 9:3, pages 259-269.
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Muhammad Mustafa Raziq, Qazi Mohammed Ahmed, Mansoor Ahmad, Saquib Yusaf, Aymen Sajjad & Salman Waheed. (2018) Advertising skepticism, need for cognition and consumers’ attitudes. Marketing Intelligence & Planning 36:6, pages 678-693.
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Joshua Fogel & Mohamed Adnan. (2018) Trust for pharmaceutical company direct-to-consumer prescription medication advertisements. Health Policy and Technology 7:1, pages 26-34.
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Isabell Koinig, Sandra Diehl & Barbara Mueller. 2018. Advances in Advertising Research IX. Advances in Advertising Research IX 243 256 .
Ilwoo Ju. (2017) The effects of advertising skepticism in consumer prescription drug advertising. International Journal of Pharmaceutical and Healthcare Marketing 11:4, pages 395-411.
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Christina A. Di Bartolo & Maureen K. BraunChristina A. Di Bartolo & Maureen K. Braun. 2017. Pediatrician's Guide to Discussing Research with Patients. Pediatrician's Guide to Discussing Research with Patients 19 39 .
HO-YOUNG ANTHONY AHN, JIN SEONG PARK & ERIC HALEY. (2014) Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs 48:1, pages 175-194.
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Jennifer Ball & Michael Mackert. (2013) Pharmaceutical advertising practitioners' approach to trust and emotion. International Journal of Pharmaceutical and Healthcare Marketing 7:3, pages 244-264.
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Catherine Holtgräfe & Joachim Zentes. (2012) Multifaceted determinants of online non-prescription drug information seeking and the impact on consumers’ use of purchase channels. Health Informatics Journal 18:2, pages 95-110.
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Wagner Junior Ladeira, Marlon Dalmoro, Alisson Eduardo Maehler & Clécio Falcão Araujo. (2011) Drug prescription practices in Brazil: a structural equation model. International Journal of Pharmaceutical and Healthcare Marketing 5:4, pages 262-278.
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Jin Seong Park & Chang-Hoan Cho. (2010) Factors explaining college students’ intention to receive cosmetic surgery in the future: A structural equation modeling approach. Journal of Medical Marketing.
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Patricio Rojas & Ivan Diaz-Molina. (2019) Assessing the Construction of Innovation Capabilities - Influences at the Individual, Organizational, and Structural Levels. SSRN Electronic Journal.
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