Advanced search
Publication Cover
Health Marketing Quarterly Volume 26, 2009 - Issue 4: Direct-to-Consumer Advertising of Pharmaceuticals: Concepts, Issues, and Research
Submit an article Journal homepage
417
Views
12
CrossRef citations to date
0
Altmetric
Articles

Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health Disparities

Jennifer Gerard Ball University of Texas at Austin, Austin, TexasCorrespondence[email protected]
,
Angie Liang University of Texas at Austin, Austin, Texas
&
Wei-Na Lee University of Texas at Austin, Austin, Texas
Pages 372-390 | Published online: 11 Nov 2009

Citations (12)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (8)

Joseph Erba, Yvonnes Chen & Hannah Kang. (2019) Using Media Literacy to Counter Stereotypical Images of Blacks and Latinos at a Predominantly White University. Howard Journal of Communications 30:1, pages 1-22.
Read now
Jeffrey Ian Ross & Vickie Sneed. (2018) How American-based Television Commercials Portray Convicts, Correctional Officials, Carceral Institutions, and the Prison Experience. Corrections 3:2, pages 73-91.
Read now
Gregory J. Hoplamazian & Silvia Knobloch-Westerwick. (2014) The Color of Their Collar: Effects of Social Status Portrayal in Advertising on Self-Esteem. Howard Journal of Communications 25:4, pages 378-398.
Read now
GregoryJ. Hoplamazian & Osei Appiah. (2013) Viewer Responses to Character Race and Social Status in Advertising: Blacks See Color, Whites See Class. Journal of Current Issues & Research in Advertising 34:1, pages 57-76.
Read now
Wan-Hsiu (Sunny) Tsai & AlyseR. Lancaster. (2012) Message Strategies in Direct-to-Consumer Pharmaceutical Advertising: A Content Analysis Using Taylor's Six-Segment Message Strategy Wheel. Health Marketing Quarterly 29:3, pages 239-255.
Read now
CrystalY. Lumpkins, GlenT. Cameron & CynthiaM. Frisby. (2012) Spreading the Gospel of Good Health: Assessing Mass Women's Magazines as Communication Vehicles to Combat Health Disparities Among African Americans. Journal of Media and Religion 11:2, pages 78-90.
Read now
PamelaA. Kennett-Hensel, Kyeong Sam Min & JeffW. Totten. (2012) The Impact of Health-Care Service Guarantees on Consumer Decision-Making: An Experimental Investigation. Health Marketing Quarterly 29:2, pages 146-162.
Read now
AmyE. Leader, Rebecca Cashman, ChelseaD. Voytek, JillianL. Baker, BridgetteM. Brawner & Ian Frank. (2011) An Exploratory Study of Adolescent Female Reactions to Direct-to-Consumer Advertising: The Case of the Human Papillomavirus (HPV) Vaccine. Health Marketing Quarterly 28:4, pages 372-385.
Read now

Articles from other publishers (4)

Chidubem A. V. Okeke, Joseph Tran, Ixavion Wright, Ginette A. Okoye, Cheryl M. Burgess & Angel S. Byrd. (2023) Skin tone representation in dermatologic direct-to-consumer advertisements: a cross-sectional analysis and call to action. International Journal of Women’s Dermatology 9:3, pages e101.
Crossref
Kenric B. Ware, Russell D. Campbell & Mia Turner. (2023) Fake drugs, real concerns: Counterfeit HIV medications and community trust. Research in Social and Administrative Pharmacy 19:4, pages 686-691.
Crossref
Utibe R. Essien, Nadejda Kim, Leslie R. M. Hausmann, Maria K. Mor, Chester B. Good, Jared W. Magnani, Terrence M. A. Litam, Walid F. Gellad & Michael J. Fine. (2021) Disparities in Anticoagulant Therapy Initiation for Incident Atrial Fibrillation by Race/Ethnicity Among Patients in the Veterans Health Administration System. JAMA Network Open 4:7, pages e2114234.
Crossref
Susan Grantham & Edward T. VieiraJr.Jr.. 2021. Public Relations for Social Responsibility. Public Relations for Social Responsibility 33 48 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.