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Amie C. O’Donoghue, Helen W. Sullivan, Douglas J. Rupert, Jessica Fitts Willoughby & Kathryn J. Aikin. (2019) Actors in whitespace: Communicating risk information on pharmaceutical websites. Health Marketing Quarterly 36:2, pages 152-167.
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Ilwoo Ju & Jin Seong Park. (2015) Communication Strategies in Direct-to-Consumer Prescription Drug Advertising (DTCA): Application of the Six Segment Message Strategy Wheel. Journal of Health Communication 20:5, pages 546-554.
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Sam Fullerton & Tammy McCullough. (2014) Patient Proactivity: Behaviors, Attitudes, and Its Relationship With Satisfaction With the American Health Care Delivery System. Health Marketing Quarterly 31:1, pages 78-96.
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Articles from other publishers (4)
Scott Monteith, Tasha Glenn & Michael Bauer. (2013) Searching the internet for health information about bipolar disorder: some cautionary issues. International Journal of Bipolar Disorders 1:1.
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Jisu Huh, Denise E. DeLorme, Leonard N. Reid & Junga Kim. (2013) How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information. Therapeutic Innovation & Regulatory Science 47:1, pages 116-124.
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Selen YegenogluDilek AslanBilge Sozen. (2012) Is There an Improvement on the Web Sites of the National and International Pharmaceutical Companies in Turkey? A Follow-Up Study. Telemedicine and e-Health 18:3, pages 238-243.
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Brian D Smith. (2010) ResearchWatch. Journal of Medical Marketing 10:4, pages 366-370.
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