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Health Marketing Quarterly Volume 27, 2010 - Issue 4
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Original Articles

Developing a Common Language for Using Social Marketing: An Analysis of Public Health Literature

Gwendolyn P. Quinn University of South Florida, College of Medicine, H. Lee Moffitt Cancer Center and Research Institute, Tampa, FloridaCorrespondence[email protected]
,
Jane Ellery Ball State University, Fisher Institute for Wellness and Gerontology, Muncie, Indiana
,
Kamilah B. Thomas School of Medicine, Department of Public Health and Preventative Medicine, St. George's University, Grenada, West Indies
&
Robert Marshall Rhode Island Department of Health and Department of Community Health, Warren Alpert Medical School at Brown University, Providence, Rhode Island
Pages 334-353 | Published online: 06 Nov 2010

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Read on this site (3)

Weng Marc Lim. (2019) Spectator sports and its role in the social marketing of national unity: Insights from a multiracial country. Journal of Leisure Research 50:3, pages 260-284.
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BrianA. Primack, KevinH. Kim, Ariel Shensa, JaimeE. Sidani, TraceyE. Barnett & GalenE. Switzer. (2012) Tobacco, Marijuana, and Alcohol Use in University Students: A Cluster Analysis. Journal of American College Health 60:5, pages 374-386.
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Rosemary Thackeray, Katrina N. Fulkerson & Brad L. Neiger. (2012) Defining the Product in Social Marketing: An Analysis of Published Research. Journal of Nonprofit & Public Sector Marketing 24:2, pages 83-100.
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Articles from other publishers (12)

Millicent Atujuna, Joseph Tucker, Natasha Crooks, Brian Zanoni & Geri R. Donenberg. (2022) Disseminating Evidence-Based Interventions for Adolescent HIV Treatment and Prevention in Sub-Saharan Africa. AIDS and Behavior 27:S1, pages 64-72.
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Beatriz Casais & João F. Proença. 2023. Integrated Science of Global Epidemics. Integrated Science of Global Epidemics 347 360 .
Beatriz Casais & João F. Proença. (2021) The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS. International Review on Public and Nonprofit Marketing 19:3, pages 623-647.
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Lynne Eagle & Ann-Marie Kennedy. 2020. The Palgrave Encyclopedia of Social Marketing. The Palgrave Encyclopedia of Social Marketing 1 8 .
Céline Rojon, Adun Okupe & Almuth McDowall. (2021) Utilization and development of systematic reviews in management research: What do we know and where do we go from here?. International Journal of Management Reviews 23:2, pages 191-223.
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Nathaly Aya Pastrana, Maria Lazo-Porras, J. Jaime Miranda, David Beran & L. Suzanne Suggs. (2020) Social marketing interventions for the prevention and control of neglected tropical diseases: A systematic review. PLOS Neglected Tropical Diseases 14:6, pages e0008360.
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Josephine Y. Chau, Bronwyn McGill, Margaret M. Thomas, Tom E. Carroll, William Bellew, Adrian Bauman & Anne C. Grunseit. (2018) Is this health campaign really social marketing? A checklist to help you decide. Health Promotion Journal of Australia 29:1, pages 79-83.
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Rebecca Firestone, Cassandra J Rowe, Shilpa N Modi & Dana Sievers. (2017) The effectiveness of social marketing in global health: a systematic review. Health Policy and Planning 32:1, pages 110-124.
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Dominic Wettstein & L. Suzanne Suggs. (2016) Is it social marketing? The benchmarks meet the social marketing indicator. Journal of Social Marketing 6:1, pages 2-17.
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C. Keller, S. Vega-Lopez, B. Ainsworth, A. Nagle-Williams, K. Records, P. Permana & D. Coonrod. (2012) Social marketing: approach to cultural and contextual relevance in a community-based physical activity intervention. Health Promotion International 29:1, pages 130-140.
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Ronald W. Gimbel, Christy J. W. Ledford & Mark B. Stephens. (2012) Medical Education in the United States. Social Marketing Quarterly 18:4, pages 293-302.
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John S. Luque, Heide Castañeda, Dinorah Martinez Tyson, Natalia Vargas & Cathy D. Meade. (2011) Formative Research on HPV Vaccine Acceptability Among Latina Farmworkers. Health Promotion Practice 13:5, pages 617-625.
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