Citations: Are Pharmaceutical Marketing Decisions Calibrated to Communications Effects?

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Jeffrey R. Foreman, Meng-Hua Hsieh & Aditi Grover. (2019) The role of imagination in consumers’ processing of visual metaphors in prescription drug advertising. Health Marketing Quarterly 36:3, pages 169-185.
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Marjorie Delbaere & MalcolmC. Smith. (2014) Literally Experts: Expertise and the Processing of Analogical Metaphors in Pharmaceutical Advertising. Health Marketing Quarterly 31:2, pages 115-135.
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Are Pharmaceutical Marketing Decisions Calibrated to Communications Effects?

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