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Health Marketing Quarterly Volume 28, 2011 - Issue 4
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Original Articles

Impact of Locus of Control on Health Message Effectiveness

Ying Kong Department of Mass Communication and Communication Studies, Towson University, Towson, MarylandCorrespondence[email protected]
&
Fuyuan Shen Department of Advertising and Public Relations, College of Communications, Pennsylvania State University, University Park, Pennsylvania
Pages 354-371 | Published online: 04 Nov 2011

Citations (13)

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Read on this site (3)

Soya Nah, Jeeyun Oh & Lucy Atkinson. (2023) Interactive Health Messages Work Better for Those Who Feel Less in Control: The Role of External Health Locus of Control and Risk Perception. Journal of Health Communication 28:5, pages 321-334.
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Beth Sundstrom, Caitlin Szabo & Angela Dempsey. (2018) “My Body. My Choice”: A Qualitative Study of the Influence of Trust and Locus of Control on Postpartum Contraceptive Choice. Journal of Health Communication 23:2, pages 162-169.
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StevenA. Schulz, GregoryM. Broekemier & TimJ. Burkink. (2014) Attitudes and Beliefs Regarding Direct-to-Consumer Advertising of Pharmaceutical Drugs: An Exploratory Comparison of Physicians and Pharmaceutical Sales Representatives. Health Marketing Quarterly 31:3, pages 279-291.
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Articles from other publishers (10)

Xisi Yang. (2020) Potential consequences of COVID-19 for sustainable meat consumption: the role of food safety concerns and responsibility attributions. British Food Journal 123:2, pages 455-474.
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Ai Fukuzawa & Kazunori Inamasu. (2020) Relationship between the internal locus of control and collective action: A comparison of East Asian and Western Countries. Asian Journal of Social Psychology 23:3, pages 349-359.
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Arvid O.I. Hoffmann & Daria Plotkina. (2020) Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?. Journal of Business Research 117, pages 411-431.
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Linda Lemarié, François Bellavance & Jean-Charles Chebat. (2019) Regulatory focus, time perspective, locus of control and sensation seeking as predictors of risky driving behaviors. Accident Analysis & Prevention 127, pages 19-27.
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Sandra Laporte & Barbara Briers. (2019) Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes. Journal of Consumer Research 45:6, pages 1331-1349.
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Nachiketas Nandakumar, Bharadhwaj Sivakumaran, Arti Kalro & Piyush Sharma. (2017) Threat, efficacy and message framing in consumer healthcare. Marketing Intelligence & Planning 35:4, pages 442-457.
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Fan Yang & Cong Li. (2016) The color of gender stereotyping: The congruity effect of topic, color, and gender on health messages’ persuasiveness in cyberspace. Computers in Human Behavior 64, pages 299-307.
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Costas A. Anastasiou, Evaggelia Fappa, Eleni Karfopoulou, Anastasia Gkza & Mary Yannakoulia. (2015) Weight loss maintenance in relation to locus of control: The MedWeight study. Behaviour Research and Therapy 71, pages 40-44.
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Anne Rongen, Suzan J.W. Robroek & Alex Burdorf. (2014) The importance of internal health beliefs for employees' participation in health promotion programs. Preventive Medicine 67, pages 330-334.
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Kemi Ogunyemi. (2013) Ethics education and locus of control: Is Rotter′s scale valid for Nigeria?. African Journal of Business Ethics 7:1, pages 1.
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