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Health Marketing Quarterly Volume 29, 2012 - Issue 2
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Original Articles

Behavioral Change Communications on Malaria Prevention in Ghana

Ernest Yaw Tweneboah-Koduah Department of Marketing and Customer Management, University of Ghana Business School, Legon, GhanaCorrespondence[email protected]
,
Mahama Braimah Department of Marketing and Customer Management, University of Ghana Business School, Legon, Ghana
&
Priscilla Ntriwaa Otuo Department of Business Studies, Wisconsin International University College, Legon, Ghana
Pages 130-145 | Published online: 07 Jun 2012

Citations (10)

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Read on this site (2)

Linda Golden, Danae Manika & Patrick Brockett. (2021) The importance of personally relevant knowledge for pandemic risk prevention behavior: A multimethod analysis and two-country validation. Health Marketing Quarterly 38:4, pages 223-237.
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Ernest Yaw Tweneboah-Koduah, Matilda Adams & Kwamina Minta Nyarku. (2020) Using Theory in Social Marketing to Predict Waste Disposal Behaviour among Households in Ghana. Journal of African Business 21:1, pages 62-77.
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Articles from other publishers (8)

Emmanuel Orkoh & Uchenna Efobi. (2023) Effects of Behaviour Change Communication on Knowledge and Prevention of Malaria Among Women in Ghana. Evaluation Review.
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Sayibu Ibrahim Nnindini & Justice Boateng Dankwah. (2023) Social Marketing: Using the Theory of Planned Behaviour to Predict Open Defecation Free Behaviour Among Households in Ghana. Social Marketing Quarterly.
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Ernest Yaw Tweneboah-Koduah, Shaman Abdulai, Isaac Sewornu Coffie & Mahmoud Abdulai Mahmoud. (2022) The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana. Journal of Social Marketing 12:4, pages 495-512.
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Aliyu Mohammed, Adwoa Pinamang Desu, Princess Ruhama Acheampong, Kofi Akohene Mensah, Francis Adjei Osei, Eugene Osei Yeboah, Ernest Amanor & Ellis Owusu-Dabo. (2022) Effect of fear appeal mobile phone messaging on health behaviors of caregivers with children under-five in Ghana. Health Promotion International 37:4.
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Ernest Yaw Tweneboah‐Koduah. (2018) Social marketing: Using the health belief model to understand breast cancer protective behaviours among women. International Journal of Nonprofit and Voluntary Sector Marketing 23:2.
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Ewurama D. A. Owusu, Vincent Buabeng, Samuel Dadzie, Charles A. Brown, Martin P. Grobusch & Petra Mens. (2016) Characteristics of asymptomatic Plasmodium spp. parasitaemia in Kwahu-Mpraeso, a malaria endemic mountainous district in Ghana, West Africa. Malaria Journal 15:1.
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Paul Jacques Boncy, Paul Adrien, Jean Frantz Lemoine, Alexandre Existe, Patricia Jean Henry, Christian Raccurt, Philippe Brasseur, Natael Fenelon, John B Dame, Bernard A Okech, Linda Kaljee, Dwayne Baxa, Eric Prieur, Maha A El Badry, Massimiliano S Tagliamonte, Connie J Mulligan, Tamar E Carter, V Madsen Beau de Rochars, Chelsea Lutz, Dana M Parke & Marcus J Zervos. (2015) Malaria elimination in Haiti by the year 2020: an achievable goal?. Malaria Journal 14:1.
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Ebenezer S Owusu Adjah & Andrie G Panayiotou. (2014) Impact of malaria related messages on insecticide-treated net (ITN) use for malaria prevention in Ghana. Malaria Journal 13:1.
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