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Health Marketing Quarterly Volume 34, 2017 - Issue 3
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Original Articles

Give blood today or save lives tomorrow: Matching decision and message construal level to maximize blood donation intentions

Amalia CzeizlerPreventative Research Collaboration, University of Sydney, Sydney, Australia
&
Ellen GarbarinoUniversity of Sydney Business School, Sydney, AustraliaCorrespondence[email protected]
Pages 175-186 | Published online: 13 Jul 2017

Citations (6)

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Chun Yang, Gawon Kim & Yongick Jeong. (2023) Exploring strategies to promote health services online: The role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of health service ads. Health Marketing Quarterly 40:1, pages 39-58.
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Articles from other publishers (5)

Ophélie Renaux, Leila Bouazzi, Antoine Sanchez, Judith Hottois, Marie-Charlotte Martin, Jan Chrusciel & Stéphane Sanchez. (2022) Impact of promoting blood donation in general practice: Prospective study among blood donors in France. Frontiers in Public Health 10.
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Kerim KARADAĞ. (2021) KAN VERMEYE ELVERİŞLİ DONÖRLERİN MAKİNE ÖĞRENME YÖNTEMLERİ İLE TESPİTİ. Adıyaman Üniversitesi Mühendislik Bilimleri Dergisi 8:15, pages 508-514.
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Mohamed Didi Alaoui & Véronique Cova. (2021) Psychological distance as a working tool for managers. Recherche et Applications en Marketing (English Edition) 36:4, pages 43-69.
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Mohamed Didi Alaoui & Véronique Cova. (2021) La distance psychologique comme outil actionnable par les managers. Recherche et Applications en Marketing (French Edition) 36:4, pages 58-82.
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Jian Ou-Yang, Chun-Hua Bei, Hua-Qin Liang, Bo He, Jin-Yan Chen & Yong-Shui Fu. (2020) Effective methods for reactivating inactive blood donors: a stratified randomised controlled study. BMC Public Health 20:1.
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