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Health Marketing Quarterly Volume 34, 2017 - Issue 3
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Original Articles

One does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention

Myoung-Gi ChonSchool of Communication and Journalism, Auburn University, Auburn, Alabama, USACorrespondence[email protected]
&
Hyojung ParkManship School of Mass Communication, Louisiana State University, Baton Rouge, Louisiana, USA
Pages 202-216 | Published online: 13 Jul 2017

Citations (11)

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Read on this site (3)

Soeun Yang, Chul-joo Lee & Jiyen Beak. (2023) Social Disparities in Online Health-Related Activities and Social Support: Findings from Health Information National Trends Survey. Health Communication 38:7, pages 1293-1304.
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Myoung-Gi Chon & Sungsu Kim. (2022) Fostering compliance with COVID-19 guidelines: insights for risk communication strategies during a pandemic. The Social Science Journal 0:0, pages 1-15.
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Jiajie Li, Yanan Ren, Wanzhen Ma & Tongtong Yu. (2020) Food Safety and Rural Parents in China: Investigating an Effective Path for Risk Communication. Health Communication 35:14, pages 1762-1771.
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Articles from other publishers (8)

Myoung-Gi Chon & Sungsu Kim. (2022) Combating COVID-19 Vaccine Hesitancy: A Synthetic Public Segmentation Approach for Predicting Vaccine Acceptance. Disaster Medicine and Public Health Preparedness 17.
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Efrat Neter & Svetlana Chachashvili-Bolotin. (2022) Ethnic Differences in Attitudes and Preventive Behaviors Related to Alzheimer’s Disease in the Israeli Survey of Aging. International Journal of Environmental Research and Public Health 19:15, pages 9705.
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Clare F. Dix, Linda Brennan, Tracy A. McCaffrey, Mike Reid, Annika Molenaar, Amy Barklamb, Shinyi Chin & Helen Truby. (2022) Communicating Health to Young Adults Using Social Media: How, Where, and When?. Nutrients 14:14, pages 2967.
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Eva L. Jenkins, Samara Legrand, Linda Brennan, Annika Molenaar, Mike Reid & Tracy A. McCaffrey. (2021) Psycho-Behavioural Segmentation in Food and Nutrition: A Systematic Scoping Review of the Literature. Nutrients 13:6, pages 1795.
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Myung Ja Kim, C. Michael Hall & Mark Bonn. (2021) Does International Travel Frequency Affect COVID-19 Biosecurity Behavior in the United States?. International Journal of Environmental Research and Public Health 18:8, pages 4111.
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Jae Eun Chung & Chul-Joo Lee. (2019) The impact of cancer information online on cancer fatalism: education and eHealth literacy as moderators. Health Education Research 34:6, pages 543-555.
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Monique L. R. Luisi, Shelly Rodgers & Jack C. Schultz. (2019) Experientially learning how to communicate science effectively: A case study on decoding science. Journal of Research in Science Teaching 56:8, pages 1135-1152.
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Bo Yang, Jiaying Liu & Lucy Popova. (2018) Targeted Versus Nontargeted Communication About Electronic Nicotine Delivery Systems in Three Smoker Groups. International Journal of Environmental Research and Public Health 15:10, pages 2071.
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