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Health Marketing Quarterly Volume 35, 2018 - Issue 3
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Asking a doctor versus referring to the Internet: A comparison study on consumers’ reactions to DTC (direct-to-consumer) prescription drug advertising

Pingjun JiangDepartment of Marketing, School of Business Administration, La Salle University, Philadelphia, Pennsylvania, USACorrespondence[email protected]
Pages 209-226 | Published online: 14 Dec 2018

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Megan C. Good. (2020) Financial Inducements: Growth in DTC Magazine Advertisements. Services Marketing Quarterly 41:4, pages 306-321.
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Articles from other publishers (1)

Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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