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Health Marketing Quarterly Volume 38, 2021 - Issue 2-3: COVID-19 IMPACT ON HEALTHCARE MARKETING; GUEST EDITORS: ROBERT STEVENS, DAVID LOUDON
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Research Article

COVID-19 information: Does political affiliation impact consumer perceptions of trust in the source and intent to comply?

Diana L. HaytkoDepartment of Marketing and Supply Chain Management, East Carolina University, Greenville, NC, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5317-4106
ORCID Icon,
Enping (Shirley) MaiDepartment of Marketing and Supply Chain Management, East Carolina University, Greenville, NC, USAORCID Iconhttps://orcid.org/0000-0002-7363-1474
ORCID Icon &
Brian J. TaillonDepartment of Marketing and Supply Chain Management, East Carolina University, Greenville, NC, USA
Pages 98-115 | Published online: 18 Oct 2021

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Subhan Afifi, I Gede Mahatma Yuda Bakti, Aris Yaman & Sik Sumaedi. (2023) COVID-19 preventive behaviors and digital health communication media usage model. Cogent Social Sciences 9:2.
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Articles from other publishers (2)

Michele Nicolo, Eric Kawaguchi, Angie Ghanem-Uzqueda, Daniel Soto, Sohini Deva, Kush Shanker, Ryan Lee, Frank Gilliland, Jeffrey D. Klausner, Lourdes Baezconde-Garbanati, Andrea Kovacs, Sarah Van Orman, Howard Hu & Jennifer B. Unger. (2023) Trust in science and scientists among university students, staff, and faculty of a large, diverse university in Los Angeles during the COVID-19 pandemic, the Trojan Pandemic Response Initiative. BMC Public Health 23:1.
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Ben Wasike. (2022) Memes, Memes, Everywhere, nor Any Meme to Trust: Examining the Credibility and Persuasiveness of COVID-19-Related Memes. Journal of Computer-Mediated Communication 27:2.
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