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The Journal of Continuing Higher Education Volume 65, 2017 - Issue 3
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Original Articles

Evaluating the Impact of Social Media Marketing on Online Course Registration

Jonathan S. SpackmanCorrespondence[email protected]
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Ross LarsenView further author information
Pages 151-165 | Published online: 24 Oct 2017

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Blend Ibrahim & Ahmad Aljarah. (2023) The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality. Journal of Marketing Communications 29:1, pages 1-25.
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Shui Lien Chen & Chiu Zyun Hiew. (2022) Online brand equity for higher education in Taiwan: conceptualization, scale development, and validation. Journal of Marketing for Higher Education 0:0, pages 1-18.
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Blend Ibrahim. (2022) Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination. Journal of Promotion Management 28:1, pages 60-90.
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Blend Ibrahim, Ahmad Aljarah & Bashar Ababneh. (2020) Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination. Journal of Promotion Management 26:4, pages 544-568.
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