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IIE Transactions Volume 31, 1999 - Issue 9
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ORIGINAL ARTICLES

Coordinating production quantities and demand forecasts through penalty schemes

MURUVVET CELIKBAS Department of Industrial Engineering and Operations Research
,
J. GEORGE SHANTHIKUMAR Department of Industrial Engineering and Operations Research; Walter A. Haas School of Business, University of California at Berkeley, Berkeley, CA, 94720, USA E-mail: [email protected]
&
JAYASHANKAR M. SWAMINATHAN Walter A. Haas School of Business, University of California at Berkeley, Berkeley, CA, 94720, USA E-mail: [email protected]
Pages 851-864 | Received 01 Dec 1997, Accepted 01 Nov 1998, Published online: 13 Jul 2010

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Niall Piercy. (2010) Improving marketing–operations cross-functional relationships. Journal of Strategic Marketing 18:4, pages 337-356.
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