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Journal of American College Health Volume 66, 2018 - Issue 3
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Brief Report

Evaluating the effect of a campus-wide social norms marketing intervention on alcohol-use perceptions, consumption, and blackouts

Jinni SuDepartment of Psychology, Virginia Commonwealth University, Richmond, Virginia, USACorrespondence[email protected]
, PhD,
Linda HancockWellness Resource Center, Virginia Commonwealth University, Richmond, Virginia, USA
, PhD,
Amanda Wattenmaker McGannWellness Resource Center, Virginia Commonwealth University, Richmond, Virginia, USA
, PhD,
Mariam AlshagraDepartment of Biology, Virginia Commonwealth University, Richmond, Virginia, USA
, BS,
Rhianna EricsonDepartment of Biology, Virginia Commonwealth University, Richmond, Virginia, USA
, BS,
Zackaria NiaziDepartment of Biology, Virginia Commonwealth University, Richmond, Virginia, USA
, BS,
Danielle M. DickDepartment of Psychology, Virginia Commonwealth University, Richmond, Virginia, USA;Department of Human and Molecular Genetics, Virginia Commonwealth University, Richmond, Virginia, USA
, PhD &
Amy AdkinsDepartment of Psychology, Virginia Commonwealth University, Richmond, Virginia, USA
, PhD show all
Pages 219-224 | Received 31 Oct 2016, Accepted 12 Sep 2017, Published online: 21 Nov 2017

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Romi E. Dazzio, Sophia S. Daley, Thomas L. Budesheim & Alicia K. Klanecky Earl. (2023) The interaction between Greek affiliation and religiosity on problem drinking in college students. Journal of American College Health 71:9, pages 2758-2765.
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Tonya Dodge, Rebecca K. Hoffman, Jonah Kracke-Bock, James J. Jaccard & Michelle L. Stock. (2023) How Does Being under the Influence Affect Willingness to Experience Overlapping Effects of Alcohol and Marijuana?. Substance Use & Misuse 58:12, pages 1483-1492.
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Evan K. Perrault, Seth P. McCullock, Daeun G. Lee, Grace M. Hildenbrand & Daniel G. Mikkelsen. (2023) College student gratitude: A silver lining while evaluating a yearlong bathroom stall messaging campaign. Journal of American College Health 71:4, pages 1027-1035.
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LaShawn Wordlaw & Helene Vilme. (2022) Lessons learned: Implementing and adapting a multimedia campaign to promote heart health to college students. Journal of American College Health 0:0, pages 1-7.
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Evan K. Perrault, Grace M. Hildenbrand, Tamara F. Loew & William G. Evans. (2020) Evaluation of a university’s smart partying social norms campaign including emoji-style messaging. Journal of Communication in Healthcare 13:1, pages 35-45.
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Maree Patsouras, Benjamin C. Riordan, Robin Room & Emmanuel Kuntsche. (2023) Support for policies restricting alcohol exposure in films: Does feeding back the amount of alcohol in films increase support?. Drug and Alcohol Review.
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Sarah A. Wilhoit & Jackson A. Goodnight. (2022) Deviant peer affiliation mediates the prospective association from impulsivity to alcohol use in late adolescence. Journal of Adolescence 95:3, pages 454-467.
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Scott Graupensperger, Christine M. Lee & Mary E. Larimer. (2021) Leveraging dynamic norms to reduce alcohol use among college students: A proof‐of‐concept experimental study. Alcoholism: Clinical and Experimental Research 45:11, pages 2370-2382.
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C. R. Pischke, S. M. Helmer, H. Pohlabeln, S. Muellmann, S. Schneider, R. Reintjes, A. Schmidt-Pokrzywniak, M. Girbig, A. Krämer, A. Icks, U. Walter & H. Zeeb. (2021) Effects of a Brief Web-Based “Social Norms”-Intervention on Alcohol, Tobacco and Cannabis Use Among German University Students: Results of a Cluster-Controlled Trial Conducted at Eight Universities. Frontiers in Public Health 9.
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Michael Jonas Lee, Kara Schick-Makaroff & Diane Kunyk. (2021) Frequency of Binge Drinking and Perception of Peer Alcohol Use. Journal of Addictions Nursing 32:2, pages 132-140.
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Robert Tholen, Edwin Wouters, Koen Ponnet, Sara De Bruyn & Guido Van Hal. (2020) A Social Ecological Approach to Hazardous Alcohol Use among Flemish Higher Education Students. International Journal of Environmental Research and Public Health 17:21, pages 8288.
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Christi J. Guerrini, Meaganne Lewellyn, Mary A. Majumder, Meredith Trejo, Isabel Canfield & Amy L. McGuire. (2019) Donors, authors, and owners: how is genomic citizen science addressing interests in research outputs?. BMC Medical Ethics 20:1.
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Karen Hughes, Zara Quigg, Kat Ford & Mark A. Bellis. (2019) Ideal, expected and perceived descriptive norm drunkenness in UK nightlife environments: a cross-sectional study. BMC Public Health 19:1.
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Yamin, Fei, Lahlou & Levy. (2019) Using Social Norms to Change Behavior and Increase Sustainability in the Real World: A Systematic Review of the Literature. Sustainability 11:20, pages 5847.
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Jessica L. Bourdon & Linda C. Hancock. (2019) Using electronic audience response technology to track e-cigarette habits among college freshmen. Addictive Behaviors 95, pages 24-27.
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Mary Beth Miller, Jennifer E. Merrill, Angelo M. DiBello & Kate B. Carey. (2018) Distinctions in Alcohol-Induced Memory Impairment: A Mixed Methods Study of En Bloc Versus Fragmentary Blackouts. Alcoholism: Clinical and Experimental Research 42:10, pages 2000-2010.
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Kristen P. Kremer, Michael G. Vaughn & Travis M. Loux. (2018) Parent and peer social norms and youth's post-secondary attitudes: A latent class analysis. Children and Youth Services Review 93, pages 411-417.
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Mary Beth Miller, Angelo M. DiBello, Kate B. Carey & Eric R. Pedersen. (2018) Blackouts as a Moderator of Young Adult Veteran Response to Personalized Normative Feedback for Heavy Drinking. Alcoholism: Clinical and Experimental Research 42:6, pages 1145-1153.
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