Citations (16)
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Anna Posbergh, Samuel M. Clevenger & Caitlin E. Kane. (2023) Caster Semenya as a “can-do” hero for “at-risk” girls: analyzing Nike’s neoliberal postfeminist advertisements. Critical Studies in Media Communication 40:2-3, pages 77-91.
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Teresa Tackett. (2023) A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations. Journal of Current Issues & Research in Advertising 44:2, pages 212-224.
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Lauren Gurrieri, Linda Tuncay Zayer & Catherine A. Coleman. (2022) Transformative Advertising Research: Reimagining the Future of Advertising. Journal of Advertising 51:5, pages 539-556.
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Helen Thompson-Whiteside & Sarah Turnbull. (2021) #Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game. Journal of Marketing Management 37:1-2, pages 117-143.
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Stacy Landreth Grau & Yorgos C. Zotos. (2016) Gender stereotypes in advertising: a review of current research. International Journal of Advertising 35:5, pages 761-770.
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Betsy Emmons & Richard Mocarski. (2014) She Poses, He Performs: A Visual Content Analysis of Male and Female Professional Athlete Facebook Profile Photos. Visual Communication Quarterly 21:3, pages 125-137.
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Articles from other publishers (10)
David Amani. (2023) Hail to thee, my sports team brand: investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL). Future Business Journal 9:1.
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Anna Posbergh, David L. Andrews & Samuel M. Clevenger. (2022) “Willpower knows no obstacles”: Examining Neoliberal Postfeminist Messaging in Nike’s Transnational Advertisements for Women. Communication & Sport 11:4, pages 724-743.
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Xiaotong Liu. (2023) Sportswomen and Digital Media: Case Study of “Dream Crazier” Campaign. SHS Web of Conferences 155, pages 01004.
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Jeffrey L. Birdsell. (2022) Becoming strategic spectators of organizational images: Olympic posters as antenarratives. Visual Inquiry 11:1, pages 25-32.
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Andrew C. Billings & Patrick C. Gentile. 2021. Sport, Gender and Mega-Events. Sport, Gender and Mega-Events
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Carly Drake & Scott K. Radford. (2019) Here is a place for you/know your place: Critiquing “biopedagogy” embedded in images of the female body in fitness advertising. Journal of Consumer Culture 21:4, pages 800-826.
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Kirsten Rasmussen, Mikaela J. Dufur, Michael R. Cope & Hayley Pierce. (2021) Gender Marginalization in Sports Participation through Advertising: The Case of Nike. International Journal of Environmental Research and Public Health 18:15, pages 7759.
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Niels Kornum, Richard Gyrd-Jones, Nadia Al Zagir & Kristine Anthoni Brandis. (2017) Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system. Journal of Business Research 70, pages 432-440.
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Richard Mocarski & Andrew C. Billings. (2013) Manufacturing a Messiah. Communication & Sport 2:1, pages 3-23.
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Claudia Mendez. (2009) Anthropology and ethnography: contributions to integrated marketing communications. Marketing Intelligence & Planning 27:5, pages 633-648.
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