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Communication Research Reports Volume 26, 2009 - Issue 2
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Original Articles

Impact of Racial Attitudes on Consumers' Evaluations of Black Character Advertisements: Does Spokesperson Skin Color Make a Difference?

Stevie WatsonCorrespondence[email protected]
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,
Penelope F. DeJongView further author information
&
Jennifer L. SlackView further author information
Pages 91-104 | Published online: 28 Apr 2009

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Lance C. Keene, Jessica M. Dehlin, Jim Pickett, Kathryn R. Berringer, Iman Little, Ashley Tsang, Alida M. Bouris & John A. Schneider. (2021) #PrEP4Love: success and stigma following release of the first sex-positive PrEP public health campaign. Culture, Health & Sexuality 23:3, pages 397-413.
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Stevie Watson & PenelopeF. DeJong. (2011) Ethical Responses to Public Allegations of Skin Tone Manipulation in Print Advertising: Consumer Indifference or Consumer Concern?. Journal of Promotion Management 17:4, pages 396-406.
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Articles from other publishers (3)

Kelly O. Cowart & Kevin D. Lehnert. (2018) Empirical evidence of the effect of colorism on customer evaluations. Psychology & Marketing 35:5, pages 357-367.
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Grace Curry, Ulysses Brown, Jun Wu & Anshu Saxena Arora. 2015. Advertising Confluence. Advertising Confluence 88 98 .
Jorge Mejia & Jui Ramaprasad. (2019) Black Lies vs. White Lies: Information Asymmetry and Bias in Fact-Checking Platforms. SSRN Electronic Journal.
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