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Articles

The Potential of Conjoint Analysis for Communication Research

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Subhayan Mukerjee & Tian Yang. (2021) Choosing to Avoid? A Conjoint Experimental Study to Understand Selective Exposure and Avoidance on Social Media. Political Communication 38:3, pages 222-240.
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Articles from other publishers (4)

Gina M Masullo, Claudia Wilhelm, Taeyoung Lee, João Gonçalves, Martin J Riedl & Natalie J Stroud. (2022) Signaling news outlet trust in a Google Knowledge Panel: A conjoint experiment in Brazil, Germany, and the United States. New Media & Society, pages 146144482211358.
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Robert Hamlin. (2022) The Relative Merits of Observational and Experimental Research: Four Key Principles for Optimising Observational Research Designs. Nutrients 14:21, pages 4649.
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David Doherty. (2022) What Can Conjoint Experiments Tell Us about Americans’ Abortion Attitudes?. American Politics Research 50:2, pages 147-156.
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Todd Hartman, Helen Kennedy, Robin Steedman & Rhianne Jones. (2020) Public perceptions of good data management: Findings from a UK-based survey. Big Data & Society 7:1, pages 205395172093561.
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