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Journal of Education for Business Volume 90, 2015 - Issue 2
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ARTICLES

Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom

Scott D. RobertsThe University of the Incarnate Word, San Antonio, Texas, USA
&
Kathleen S. MickenRoger Williams University, Bristol, Rhode Island, USACorrespondence[email protected]
Pages 96-102 | Published online: 22 Dec 2014

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Pieter Steenkamp, Frederick Jacobus Herbst, Jacobus Christiaan De Villiers, Marlize Terblanche-Smit & Holger J. Schmidt. (2020) Servbrand Framework: A Business-To-Business Services Brand Equity Framework. Journal of Business-to-Business Marketing 27:1, pages 55-69.
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Articles from other publishers (2)

Kathleen S. Micken, Scott D. Roberts & Jason D. Oliver. (2019) The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings. AMS Review 10:1-2, pages 98-115.
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Karen E. Mishra, Kelly Wilder & Aneil K. Mishra. (2017) Digital literacy in the marketing curriculum. Industry and Higher Education 31:3, pages 204-211.
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