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Journal of Education for Business Volume 90, 2015 - Issue 5
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Toward Universal Definitions for Direct and Indirect Assessment

Matt ElbeckTroy University-Dothan, Dothan, Alabama, USACorrespondence[email protected]
&
Don BaconUniversity of Denver, Denver, Colorado, USA
Pages 278-283 | Published online: 30 Apr 2015

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Theresa Jaramillo, Giancarlo Scalise & Kathryn C. Nesbit. (2023) Learning activities without patient interactions can achieve pediatric curricular objectives for adult learners. Physiotherapy Theory and Practice 39:9, pages 1847-1860.
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Kellilynn M. Frias & Deidre Popovich. (2020) An experiential approach to teaching mixed methods research. Journal of Education for Business 95:3, pages 193-205.
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Deidre Popovich & Erika Brooks-Hurst. (2019) ASSESSING THE PERCEIVED EFFECTIVENESS OF A MARKETING RESEARCH SERVICE LEARNING PROJECT: THE MR-SL SCALE. Marketing Education Review 29:3, pages 164-181.
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Gema Vinuales, Sarah R. Magnotta, Erin Steffes & Gauri Kulkarni. (2019) DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING. Marketing Education Review 29:1, pages 24-36.
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James W. Harvey & Kevin F. McCrohan. (2017) Improving AACSB Assurance of Learning with Importance-Performance and Learning Growth: A Case Study. Marketing Education Review 27:3, pages 172-186.
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Articles from other publishers (16)

Richard S. Reed, Hunter Phoenix Van Wagoner, Russell Cropanzano & Tracy M. Jennings. (2023) Assessing the Efficacy of Online Learning in Disparate Business Subjects: Lessons from Distributed Practice and Social Learning Theory. Journal of Management Education, pages 105256292311789.
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Igor Makienko & Jessica Rixom. (2022) Using Marketing Mix Elasticities to Demonstrate Consumer and Producer Perspectives in Marketing Management Class. The International Journal of Management Education 20:3, pages 100689.
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Vincent Mitchell, Cindy Rippe & April Kemp. (2022) Tales of the Unexpected: Teaching Turmoil and Triumphs in Times of Crisis. Journal of Marketing Education 44:2, pages 131-133.
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Tefera Tadesse, Aemero Asmamaw, Kinde Getachew, Bekalu Ferede, Wudu Melese, Matthias Siebeck & Martin R. Fischer. (2022) Self-Regulated Learning Strategies as Predictors of Perceived Learning Gains among Undergraduate Students in Ethiopian Universities. Education Sciences 12:7, pages 468.
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Donald R. Bacon & Kim A. Stewart. (2021) What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research. Journal of Marketing Education 44:1, pages 6-24.
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Heba A.T. Aref, Bradley M. Wright, Brandy R. Davis & Julaine M. Fowlin. (2021) High-level curricular integration in pharmacy schools: A systematic literature review. Currents in Pharmacy Teaching and Learning 13:12, pages 1724-1734.
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Hajar Mahfoodh. (2021) Reflections on Online EFL Assessment: Challenges and Solutions. Reflections on Online EFL Assessment: Challenges and Solutions.
Meghan E. Pierce & Jaime L. Longo. (2019) Incorporating Photovoice in the Marketing Curriculum to Increase Cultural Competence. Journal of Marketing Education 42:1, pages 76-86.
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Spencer M. Ross. (2019) Slack It to Me: Complementing LMS With Student-Centric Communications for the Millennial/Post-Millennial Student. Journal of Marketing Education 41:2, pages 91-108.
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Lauren Josie Thomas, Michael Parsons & Dean Whitcombe. (2019) Assessment in Smart Learning Environments: Psychological factors affecting perceived learning. Computers in Human Behavior 95, pages 197-207.
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Emma Juaneda-Ayensa, Cristina Olarte-Pascual, Mónica Clavel San Emeterio & Jorge Pelegrín-Borondo. (2019) Developing new “Professionals”: Service learning in marketing as an opportunity to innovate in higher education. Studies in Educational Evaluation 60, pages 163-169.
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Andrew J. Dahl, James W. Peltier & John A. Schibrowsky. (2018) Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs. Journal of Marketing Education 40:2, pages 101-116.
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Matt Elbeck. 2018. Business Education and Ethics. Business Education and Ethics 850 859 .
Donald R. Bacon. (2016) Progress in the Legitimacy of Business and Management Education Research. Journal of Management Education 40:6, pages 700-704.
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Donald R. Bacon. (2016) Reporting Actual and Perceived Student Learning in Education Research. Journal of Marketing Education 38:1, pages 3-6.
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Matt Elbeck. 2016. Global Perspectives on Contemporary Marketing Education. Global Perspectives on Contemporary Marketing Education 37 46 .

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