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Original Articles

Eliciting Behavior From Interactive Narratives: Isolating the Role of Agency in Connecting With and Modeling Characters

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Pages 76-93 | Received 20 Nov 2013, Accepted 16 Jul 2014, Published online: 11 Mar 2015

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Read on this site (2)

Lewen Wei, Guolan Yang, Heather Shoenberger & Fuyuan Shen. (2021) Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes. Journal of Interactive Advertising 21:3, pages 269-282.
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Jeeyun Oh, Hayoung Sally Lim & Angel Hsing-Chi Hwang. (2020) How Interactive Storytelling Persuades: The Mediating Role of Website Contingency and Narrative Transportation. Journal of Broadcasting & Electronic Media 64:5, pages 714-735.
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Articles from other publishers (1)

Jasper Scholl, Markus Pandrea & Renske van Enschot. (2022) How to help your depressed friend? The effects of interactive health narratives on cognitive and transformative learning. Frontiers in Communication 7.
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