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Journal of Broadcasting & Electronic Media Volume 59, 2015 - Issue 2
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Original Articles

Predictors of Social Television Viewing: How Perceived Program, Media, and Audience Characteristics Affect Social Engagement With Television Programming

Miao GuoDepartment of Telecommunications at Ball State UniversityView further author information
&
Sylvia M. Chan-OlmstedCollege of Journalism and Communications at the University of FloridaView further author information
Pages 240-258 | Received 14 Aug 2013, Accepted 05 Sep 2014, Published online: 28 May 2015

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Marianne Barrett, Chun Shao & Harrison Mantas. (2023) Revisiting the Impact of Structural Factors on Television Audience Behavior in the Streaming Age. Journal of Broadcasting & Electronic Media 67:1, pages 1-20.
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Miao Guo. (2018) How Television Viewers Use Social Media to Engage with Programming: The Social Engagement Scale Development and Validation. Journal of Broadcasting & Electronic Media 62:2, pages 195-214.
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Jhih-Syuan Lin, Kuan-Ju Chen & Yongjun Sung. (2018) Understanding the Nature, Uses, and Gratifications of Social Television: Implications for Developing Viewer Engagement and Network Loyalty. Journal of Broadcasting & Electronic Media 62:1, pages 1-20.
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Trisha T.C. Lin & Yi-Hsuan Chiang. (2019) Bridging social capital matters to Social TV viewing: Investigating the impact of social constructs on program loyalty. Telematics and Informatics 43, pages 101236.
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Tian-Shyug Lee, Ben-Chang Shia & Chung-Ling Huh. (2016) Social Media Sentimental Analysis in Exhibition’s Visitor Engagement Prediction. American Journal of Industrial and Business Management 06:03, pages 392-400.
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