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Journal of Broadcasting & Electronic Media Volume 62, 2018 - Issue 2
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Original Articles

How Television Viewers Use Social Media to Engage with Programming: The Social Engagement Scale Development and Validation

Miao GuoView further author information
Pages 195-214 | Published online: 03 May 2018

Citations (2)

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Miao Guo. (2020) Second Screening: Measuring Second Screen User Behavior in a Social Television Viewing Environment. International Journal on Media Management 22:2, pages 97-116.
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Claire M. Segijn, Theo Araujo, Hilde A. M. Voorveld & Edith G. Smit. (2020) Related Multiscreening as a Strategy to Retain Audiences and Increase Persuasion During a Commercial Break. Journal of Broadcasting & Electronic Media 64:1, pages 41-61.
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