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Journal of Broadcasting Volume 7, 1963 - Issue 3
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Research in broadcasting

The relationship of various audience composition factors to television program types

John R. Thayer Technical Director of Market Reports and Special Tabulations, American Research Bureau
Pages 217-225 | Published online: 18 May 2009

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DanielG. McDonald & Russell Schechter. (1988) Audience role in the evolution of fictional television content. Journal of Broadcasting & Electronic Media 32:1, pages 61-71.
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Articles from other publishers (1)

JACOB J. WAKSHLAG & BRADLEY S. GREENBERG. (1979) PROGRAMMING STRATEGIES AND THE POPULARITY OF TELEVISION PROGRAMS FOR CHILDREN. Human Communication Research 6:1, pages 58-68.
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