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Journal of Broadcasting Volume 28, 1984 - Issue 4
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Original Articles

The relationships of images, issues and presentational methods in televised spot advertisements for 1980's American presidential primaries

Leonard Shyles Assistant Professor in the Department of Communication Arts, University of Maryland
Pages 405-421 | Accepted 01 May 1984, Published online: 18 May 2009

Citations (21)

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Michail Vafeiadis, Ruobing Li & Fuyuan Shen. (2018) Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections. Journal of Broadcasting & Electronic Media 62:2, pages 354-370.
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Sean Luechtefeld & Adam S. Richards. (2016) The Interaction of Issue and Image Frames on Political Candidate Assessment. Communication Studies 67:1, pages 20-36.
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Feng Shen. (2012) Informational/Transformational Appeals in Political Advertising: An Analysis of the Advertising Strategies of 2010 U.S. Gubernatorial Campaigns. Journal of Nonprofit & Public Sector Marketing 24:1, pages 43-64.
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FrankE. Dardis, Fuyuan Shen & Heidi Hatfield Edwards. (2008) Effects of Negative Political Advertising on Individuals' Cynicism and Self-Efficacy: The Impact of Ad Type and Message Exposures. Mass Communication and Society 11:1, pages 24-42.
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JerryL. Allen & DanielJ. Post. (2004) Source valence in assessing candidate image in a local election. Communication Research Reports 21:2, pages 174-187.
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John Parmelee. (2002) Presidential Primary Videocassettes: How Candidates in the 2000 U.S. Presidential Primary Elections Framed Their Early Campaigns. Political Communication 19:3, pages 317-331.
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John Ballotti & Lynda Lee Kaid. (2000) Examining verbal style in presidential campaign spots. Communication Studies 51:3, pages 258-273.
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Michael Griffin & Simon Kagan. (1996) Picturing culture in political spots: 1992 Campaigns in Israel and the United States. Political Communication 13:1, pages 43-61.
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Christina Holtz‐Bacha, Lynda Lee Kaid & Anne Johnston. (1994) Political Television Advertising in Western Democracies: A Comparison of Campaign Broadcasts in the United States, Germany, and France. Political Communication 11:1, pages 67-80.
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Lynda Lee Kaid, ChrisM. Leland & Susan Whitney. (1992) The impact of televised political ads: Evoking viewer responses in the 1988 presidential campaign. Southern Communication Journal 57:4, pages 285-295.
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RonaldJ. Faber. (1992) Advances in Political Advertising Research: A Progression from if to When. Journal of Current Issues & Research in Advertising 14:2, pages 1-18.
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DonaldT. Cundy. (1990) Image formation, the low involvement viewer, and televised political advertising. Political Communication 7:1, pages 41-59.
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Articles from other publishers (9)

David Lynn Painter. (2013) Collateral Damage. American Behavioral Scientist 58:4, pages 510-523.
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강경수. (2012) A Content Analysis of Japanese Political advertisements -Focused on the Advertising in the Newspaper-. The Japanese Modern Association of Korea null:37, pages 405-428.
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. 2005. The Psychology of Media and Politics. The Psychology of Media and Politics 257 285 .
Anne Johnston & Lynda Lee Kaid. (2002) Image Ads and Issue Ads in U.S. Presidential Advertising: Using Videostyle to Explore Stylistic Differences in Televised Political Ads From 1952 to 2000. Journal of Communication 52:2, pages 281-300.
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Lonna Rae Atkesoncc & Randall W Partin. (2016) Candidate Advertisements, Media Coverage, and Citizen Attitudes: The Agendas and Roles of Senators and Governors in a Federal System. Political Research Quarterly 54:4, pages 795-813.
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GLENN J. HANSEN & WILLIAM L. BENOIT. (2016) The Role of Significant Policy Issues in the 2000 Presidential Primaries. American Behavioral Scientist 44:12, pages 2082-2100.
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. 1999. Television. Television 311 369 .
Jan Van den Bulck. (2016) Estimating the Success of Political Communication Strategies: The Case of Political Poster Impact in a Belgian Election. European Journal of Communication 8:4, pages 471-489.
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Shaun Bowler & David M. Farrell. 1992. Electoral Strategies and Political Marketing. Electoral Strategies and Political Marketing 1 23 .

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